AI-generated content should be tagged! The EU takes action and makes demands on giants such as Microsoft! Digital watermarking heats up

According to reports, on June 5, European Commission Vice President Vera Jourova announced that social media companies will be required to label any content generated by artificial intelligence (AI).

The report stated that Qiorova requested more than 40 technology companies, including Google, Douyin International, Microsoft, Facebook and Instagram parent company Meta, to detect images, videos and texts generated by artificial intelligence (AI). and provide clear tag to the user. Jorova said this was part of the European Commission’s efforts to combat disinformation.

Jorova also said that Google CEO Sundar Pichai had previously told her that Google is developing technology that can detect and mark AI-generated content in real time and is constantly improving it.

In order to deal with the challenges brought by AI, the EU is currently formulating the Artificial Intelligence Act to strengthen the supervision of AI. This draft will be submitted to the European Parliament for a vote in mid-June. The EU's Digital Services Act will also officially come into effect on August 25 this year. Combating false information will become an important provision of the act. Companies that violate this regulation will face fines of up to 6% of global annual turnover.

Digital watermarking is one of the effective means of labeling AI

With the large-scale application of artificial intelligence represented by ChatGPT around the world, the "side effects" of its abuse are obvious, including theft, false information, etc.

In response to its drawbacks, Microsoft announced at the Build 2023 Developer Conference that it will add a feature in the next few months that will allow anyone to identify whether an image or video clip was generated by AI.

On May 12, Google also stated at the 2023 Developers Conference that it would ensure that each of the company’s AI-generated images has an embedded watermark that cannot be recognized by the naked eye.

Douyin also released the "Platform Specifications and Industry Initiatives on Artificial Intelligence Generated Content", which proposes that providers of each generative artificial intelligence technology should prominently mark the generated content to facilitate public judgment.

Essence Securities believes that the current judgment of AI-generated content can be mainly accomplished by two technical approaches. The first is to identify the characteristics of the content generated by the AI ​​model through algorithms, thereby identifying whether the corresponding content is generated by AI; the second is to distinguish whether the corresponding content is generated by AI by adding specific identifiers to the content generated by AI. Technical means in this direction include digital watermarking and other corresponding encryption technologies.

Guotai Junan Securities stated that digital watermarks can be used to ensure the quality and authenticity of digital content and can effectively protect the copyright of data elements. iResearch predicts that by 2025, the digital watermark market will exceed RMB 6.5 billion, with a compound annual growth rate of more than 20%.

Concept stocks are favored by funds

As the artificial intelligence hype heats up in the A-share market, listed companies have also responded more about digital watermarks. AsiaInfo Security stated on the interactive platform that its digital watermark traceability system V1.0 obtained the software copyright on January 18, 2021. Zhonghe Technology stated that digital watermark technology is one of the company’s core key technologies. 东国信 stated that it already has digital watermarking technology and can perform anti-counterfeiting tracking on model output. OUMASoft means that the company has digital watermarking and other technologies with independent intellectual property rights.

According to statistics from Securities Times·Databao, there are nearly 20 concept stocks related to digital watermarking. Concept stocks have performed well this year. Hongbo shares and Hanyi shares have increased by more than 100% during the year, and Ouma Software has also increased by nearly 100%. Ren Zixing, DashengdaThe increase during the year was relatively low. Since this year, funds have favored related concept stocks. According to statistics from Databao, among the concept stocks that are the target of two financings, 9 stocks were net purchased by financing during the year, and only

digital video

was net sold by financing. Hongbo Shares, Oriental Guoxin, Digital Certification, and Hanyi Shares The net financing purchases during the year all exceeded 100 million yuan.

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