Vision Pro headset: powerful technology but facing challenges. Can it become a disruptive product?

News on June 7, according to the editor’s understanding, Apple’s latest augmented reality headset Vision Pro has attracted much attention. This headset is designed using advanced three-dimensional molded laminated glass and an aluminum alloy frame to fit the user's facial curves and is lightweight, breathable and comfortable. Vision Pro is equipped with a digital crown and top buttons, allowing users to integrate digital content with physical space by adjusting visual effects and taking photos and videos of the space, while navigation can be completed through eyes, gestures and voice.

In terms of hardware, Vision Pro uses highly transparent curved glass and Zeiss optical lenses to provide excellent image quality, including a 23-megapixel display, wide color gamut and HDR technology. In addition, Vision The Pro is powered by the M2 R1 chip and is equipped with 12 sensors, 5 cameras and 6 microphones. In terms of audio, the headset uses a new spatial audio system, equipped with dual-driver audio pods and ambient spatial audio technology to provide an immersive audio experience.

However, despite Vision Pro’s technical excellence, the market is cautious about its prospects. According to forecasts from foreign institutions, it is expected that by 2024, Vision Pro shipments were only about 200,000 units, well below previous estimates by industry insiders, who had estimated sales of the product at between 800,000 and 1.2 million units. One of the main reasons is Vision The Pro's high price, reaching US$3,499 (approximately RMB 25,000), makes it unaffordable for ordinary users.

In assessing the Vision Pro’s potential, Tony, the father of the iPod Fadell expressed his opinion. He pointed out that a great platform does not ensure the success of a product, but a great product can bring success to the platform. He thinks Vision Pro currently lacks killer applications, which is also a reason for low market expectations. Although technically excellent, Vision Pro still needs more innovation and the development of application scenarios to truly arouse consumer interest and demand.

Although the market is not optimistic about Vision The Pro's performance is cautious, and Apple has always pushed the boundaries of technology and innovation. As an influential company in the field of consumer electronics, Apple's products often lead market trends. Therefore, although Vision Pro currently faces some challenges, but with the further development of technology and the improvement of application scenarios, it is still expected to become an important product leading the field of augmented reality. In the future, will Apple be able to launch Vision with a killer app? It remains to be tested by time whether Pro products will become disruptive products that lead the market.

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