Global smartphone production hits a record low, with only 250 million units in the first quarter of 2023

News on June 7, according to the latest survey data, global smartphone production dropped sharply in the first quarter of 2023, to only 250 million units, a staggering 19.5% decrease from the same period last year. Not only was the recession the most severe in years, it also marked the lowest quarterly output since 2014.

The editor learned that Samsung’s S23 series of smartphones performed well in the first quarter, promoting an increase in overall production. In the first quarter, Samsung has produced 61.5 million smartphones, an increase of 5.5% from the previous quarter. Production is expected to drop by nearly 10% in the second quarter as the popularity of new machine launches gradually wanes.

At the same time, Apple’s smartphone production in the first quarter was 53.3 million units, a decrease of 32.9% from the previous quarter. Although iPhone The production proportion of new 14 series machines is about 78%, which is better than the same period last year. However, looking forward to the second quarter, due to the transition period between old and new models, production is expected to drop by about 20% again.

Among the top five sales in the global mobile phone market, OPPO (including OPPO, realme and OnePlus) produced 26.8 million units in the first quarter, a 17% decrease from the previous quarter. Production is expected to rise about 25% in the second quarter, due to an aggressive destocking strategy and a slight pickup in demand in regions such as Southeast Asia. It is worth noting that OPPO has obvious performance in South Asia, Southeast Asia and Latin America. These overseas markets account for nearly 60% of its overall sales.

Xiaomi (including Redmi and POCO) produced 26.5 million mobile phones in the first quarter, a decrease of 27.4% from the previous quarter. The main reason is that global consumer confidence is low and Xiaomi's finished product inventory is still high. Therefore, they are conservative in their production planning. Second quarter growth is expected to be approximately 20% sequentially as we need to continue to adjust inventories to limit production growth.

The production of vivo and iQOO in the first quarter was 20 million units, a year-on-year decrease of 14.2%. China is expected to remain their main sales market in the second quarter, with output increasing by about 10% quarter-on-quarter.

Affected by the economic downturn, transactions in the second-hand mobile phone market and repair market are not as active as before, which may hinder the growth of smartphone

production in the second quarter. It is expected that smartphone production in the second quarter will reach 260 million units, an increase of approximately 5% compared to the previous quarter. However, due to the overall sluggish environment, there will still be a decline of nearly 10% compared to the same period last year.

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