Analysts believe Apple needs to acquire Disney to promote Vision Pro popularity

News on June 8, Apple recently released its first MR head-mounted display device Vision Pro, which has attracted widespread attention from the market. According to the editor’s understanding, Laura Martin, an analyst at investment institution Needham Martin said in a report that if Apple wants Vision Pro to be successful, it needs to consider acquiring entertainment giant Disney.

Martin pointed out in the report: "Apple needs to acquire Disney to promote the popularity of Vision Pro in the market. Disney CEO said about Vision Pro at WWDC 23 conference The promotion of the Pro shows that Disney’s content is a strategic fit with Apple’s head-mounted display devices. ” She further pointed out that the price of $3,499 may become the Vision A major obstacle to the popularity of Pro, but if Apple acquires Disney, leveraging Disney’s advantages in the streaming media field, it will help push consumers to buy Apple’s Vision Pro.

According to the editor’s understanding, Disney CEO Bob Iger spoke at WWDC 23 said at the conference: “We are always looking for new ways to excite fans, combining extraordinary creativity with breakthrough technology to create truly extraordinary experiences. We believe Vision Pro is a revolutionary platform that helps us realize this vision. "After the news of Disney's cooperation with Apple was announced, Disney's stock price rose 4% on Monday. It is worth mentioning that as early as 2017, Royal Bank of Canada had stated that if Apple acquires Disney, it will become an unrivaled company in the world. of super giant companies.

# However, it is worth noting that Apple’s Vision Pro is still a niche product in the short term. It sells for a whopping $3,499, compared to , meta’s upcoming Quest 3 is priced at just $499.

Although the cooperation between Disney and Apple is good news for Disney, we need to realize that Apple’s Vision in the market The Pro will likely remain a niche product in the short term. However, as technology develops and prices drop, MR head-mounted devices are expected to become mainstream products in the future. Will Apple Consider Acquiring Disney to Boost Vision? The popularity of Pro is still a question that remains to be seen.

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