Celebrity effect promotes the popularity of CCD cameras, young people pursue retro shooting style

News on June 8, taking photos has become a trendy culture among young people. Whether in the streets or on social media, we can always see young people taking out their mobile phones or cameras, taking selfies or landscape photos, and uploading and sharing them online to record every moment of their lives.

In recent years, in order to take satisfactory photos, young people are increasingly pursuing better photography equipment. Some people choose to buy a dedicated camera phone, while others just buy a camera. However, since last year, the CCD card machine, which had been eliminated from the market for many years, has once again attracted people's attention, especially on social platforms and among young people, it suddenly set off a craze, and even became in short supply.

CCD cameras, also known as "card cameras", refer to digital cameras that use CCD electronic sensors. CCD stands for Charge Coupled Device, or charge-coupled device, is a photosensitive element that can convert light into charges, store and transfer them, and ultimately convert them into images. The camera is lightweight, easy to carry, unaffected by magnetic fields, and resistant to vibration and impact.

CCD cameras were popular in the 1990s because they were small, portable, and easy to operate, and were called “point-and-shoot cameras.” At that time, the camera function of mobile phones was not as powerful as today's mobile phones, so people who liked photography were more likely to buy card machines to take photos and record life, eliminating the trouble of developing negatives. With the advancement of the camera industry and mobile phone camera functions, the performance limitations of CCD cameras are gradually revealed. Compared with similar products on the market, CCD cameras have single performance, low pixels, high power consumption, and high production costs. Therefore, they are gradually eliminated by mainstream camera brands and have withdrawn from the market stage. It is almost difficult to see new cards on the market now. machine.

Unexpectedly, CCD cameras, which have been eliminated from the market for many years, have become popular among young people again. According to JD.com's sales, in the first half of 2022, sales of CCD cameras increased 15 times year-on-year, while sales of film cameras increased 105% year-on-year, which shows how popular they are.

The reason why CCD cameras attract young people is partly due to the star effect. Some popular celebrities such as Ouyang Nana, Shen Yue and Yi Yang Qianxi shared photos of themselves using CCD cameras on social platforms, triggering a wave of fans trying to follow suit. A large number of Internet celebrity bloggers began to recommend CCD cameras and create related content, which was published on major platforms. On Xiaohongshu alone, there are more than one million notes related to CCD cameras. The product recommendations of these celebrities and Internet celebrities have brought CCD cameras into the public eye again and become a popular product in the camera field. Its popularity has continued unabated, attracting a large number of young people to join.

Young people are very pursuing photos with a sense of the times and film style, so the emergence of CCD cameras also attracts them. Compared with today's mobile phones and cameras, the photos taken by CCD cameras are small in size, low in pixels, and have certain limitations in sensitivity and noise control, but it is these characteristics that give the photos a unique charm and make people feel retro. Atmosphere.

In addition, the low threshold of CCD cameras also attracts many young people. An ordinary CCD camera only costs a few hundred yuan. Compared with expensive SLR cameras, CCD cameras are more economical and affordable, allowing students to afford them and enjoy the fun of taking pictures. Moreover, their compact size also meets the needs of the student population. Compared with students who are restricted from using mobile phones in school, compact CCD cameras are more convenient for recording personal daily life, unlike bulky cameras.

#However, with the craze of CCD cameras, there are also some doubts. Some suspect this may just be a publicity stunt, and as the conversation fades, those who still own CCD cameras may regret it. On social platforms, some people who have purchased CCD cameras are advising others not to join the ranks. They pointed out that technology is now so advanced that after adjusting the effects on a mobile phone, it is possible to take photos that look like retro photos. If you want to take better photos, newer cameras and cell phones will do better.

In addition, there are some problems in the CCD camera market. Most CCD cameras on the market are second-hand goods, and product quality cannot be guaranteed. The camera may malfunction soon after purchase, and some people even modify the driving recorder into a CCD camera for sale for profit-making purposes. At the same time, the price of CCD cameras is also easily exaggerated. On second-hand platforms, the price of ordinary CCD cameras ranges from one or two hundred yuan to four or five hundred yuan, while some popular models are even priced at thousands of yuan, which is enough to buy a new mobile phone. When purchasing CCD cameras on second-hand e-commerce platforms, some inexperienced players are easily deceived and sold defective or counterfeit CCD cameras.

In general, CCD cameras can indeed meet the needs of specific consumer groups, but it is more like a toy that can take pictures. It is still unknown how long it will be popular. When choosing photography equipment, you should consider your personal needs and budget, but no matter what, the purpose of taking photos is always to record your life and create beautiful memories.

The above is the detailed content of Celebrity effect promotes the popularity of CCD cameras, young people pursue retro shooting style. For more information, please follow other related articles on the PHP Chinese website!