Sweeping robot market: Roborock Technology may surpass Ecovacs to become the leading brand

618 is a time of year when consumers are carnivaling, but it is also a battlefield for fierce brand competition. In recent days, the author has noticed that during this year’s 618 Shopping Festival, the field of cleaning appliances still maintained a strong growth momentum.

According to data released by Aoweiyun.com, as of June 8, the cleaning appliance market has achieved an impressive 6.3% growth based on last year's high base. Among them, sweeping robots and floor washing machines have played an important role in promoting this. According to the editor's understanding, the sales of sweeping robots during the 618 period reached 1.23 billion yuan, a year-on-year increase of 4.15%, and the sales volume reached 350,000 units, a year-on-year increase of 8.7%. Both sales and sales increased compared with the same period last year. Sales of floor washing machine products reached 860 million yuan, a year-on-year increase of 19.6%, and sales also increased by 46.1% year-on-year, reaching 335,000 units. Among them, Roborock Technology performed outstandingly in the sweeping robot category and became the fastest growing brand; in the floor washing machine market, Roborock Technology's sales share also increased by 1.8%.

At the same time, in the prosperous environment of the 618 market, the editor noticed that the previously seemingly stable market situation was quietly changing. Taking the sweeping robot market as an example, the market share of the top-ranked Ecovacs fell by 2.9% to 34.2%; while the market share of Roborock Technology increased by 5.6% to 31.8%. This means that Roborock Technology is likely to surpass Ecovacs and become the leading brand in the sweeping robot market, occupying a larger market share. In the floor washing machine market, Tianke's market share has dropped significantly, down 11.3% year-on-year, while brands such as Midea, Zhuimi and Shitou have divided up this reduced share respectively.

Recent data shows that the relative stability of the brand landscape is changing. Of particular concern is Roborock Technology, which has shown strong competitiveness in the field of sweeping robots and may replace Ecovacs as the leading brand. The emergence of this change is inseparable from the excellent product strength of Stone Technology. Stone Technology's flagship product G20 has been praised by many consumers for its excellent cleaning effect.

In the floor washing machine market, Stone Technology is still actively preparing. Their recently released new product A10 Ultra is already on pre-sale on major e-commerce platforms. This product will be officially sold on June 15th, and is expected to explode in the mid-to-late period of 618, further improving the ranking of Stone Technology in the floor washing machine market.

During June 18 this year, the cleaning appliance market maintained a strong growth trend and showed changes in the market structure. Due to its outstanding performance in the field of sweeping robots and floor washing machines, Roborock Technology will become a brand that attracts much attention. We look forward to the further development of this market and the innovations and surprises that competition will bring.

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