Is the Vision Pro price outrageous? Apple orders only 150,000 units, market waits and sees

News on June 8, according to South Korea’s PulseNews report, Apple’s new MR headset Vision The Pro sales target has been lowered to 150,000 units, far lower than investors' previous forecast of more than 1 million units. After this news came out, the market once again paid attention to the prospects of this product.

According to the editor’s understanding, Apple is announcing Vision Only 150,000 Pro headsets have been ordered, which is a far cry from Wedbush Securities’ previous forecast of sales of 150,000 units in the first year and 1 million units in the second year.

Vision Pro has been questioned since its release, mainly due to its high price and incomplete content ecological construction. There is a view that although Vision Pro is powerful, but immature, making it difficult to play the role of the savior of the metaverse. Just like Tony, the father of iPod Fadell said that a great platform does not make a product, but a great product makes a platform. However, Vision Pro seems to lack a killer application.

Bloomberg reporter Mark Gurman believes that Apple has done a perfect job in marketing and put Vision Pro is positioned as the future development trend of computers, not just an auxiliary media and productivity device. However, Apple continues to demonstrate Vision by comparing it to unrelated products Given the reasonable price of the Pro, this approach is actually somewhat inappropriate.

In short, Vision The Pro's pricing is indeed too high compared to similar products. In order to compensate for this, Apple tried to compare it with different types of products. However, this strategy did not achieve the expected results. How Apple will respond to the market reaction and whether it will further adjust pricing is still unknown.

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