Hongqi New Energy launches five major self-media platforms to accelerate its entry into the new energy vehicle market

According to news on June 8, Hongqi New Energy recently opened official accounts on the five major platforms of Weibo, Douyin, Xiaohongshu, Bilibili and WeChat.

Hongqi New Energy’s move is seen as a signal to launch a comprehensive offensive into the new energy vehicle market. On January 8 this year, the Hongqi brand new energy vehicle global strategy conference was held in Guangzhou, officially releasing Hongqi New Energy's brand architecture, brand LOGO, design language, technology platform and product planning. According to the editor's understanding, Hongqi plans to launch 15 new energy vehicles in the next three years, covering the A, B, C, and D-class sedan, SUV and MPV market segments. Chairman Xu Liuping said that the Hongqi brand will go all out to enter the new energy field with the goal of promoting the electrification of all models.

Information obtained by the editor shows that in May this year, FAW Hongqi New Energy’s sales exceeded 8,500 vehicles, a year-on-year increase of 120%. By the end of May, FAW Hongqi New Energy’s cumulative sales had reached 25,389 vehicles, a year-on-year increase of 339%.

Not long ago, two pure electric models, Hongqi E001 and Hongqi E202, were displayed for the first time at the Shanghai International Auto Show. According to reports, Hongqi E001 is expected to be launched in November this year, while Hongqi E202 is scheduled to be released in February 2024. Hongqi has also set ambitious goals: by 2025, total sales will reach 1 million units, of which new energy vehicle sales will exceed 500,000; by 2030, sales will exceed 1.5 million units, with new energy vehicles becoming the main sales force. In addition, Hongqi also plans to establish more than 700 Hongqi experience spaces, more than 1,000 service networks, and 600,000 energy replenishment terminals overseas by 2025. Overseas sales are expected to exceed 10% of total sales.

Hongqi New Energy has logged into the five major self-media platforms, bringing new channels and opportunities for its brand promotion and marketing. Hongqi New Energy needs to continue its efforts and innovation to consolidate its position in the new energy vehicle market and cope with increasingly fierce competition.

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