BYD releases new brand 'Fangbao': exploring the field of personalized new energy vehicles

According to news on June 9, BYD announced that its new brand will be named "Fangbao", further demonstrating its ambitions in the field of new energy vehicles. "Fangbao Motors" released its first piece of content this morning, which attracted widespread attention on its official Weibo.

BYD said that "Fangbao Automobile" will focus on the personalized needs of consumers and leverage BYD's advantages in new energy vehicle technology to explore future possibilities beyond electrification. According to the editor's understanding, this new brand will combine the two elements of "equation" and "leopard", implying that professional wisdom and spirit will be used to cater to the personalized changes in cars and users' lives.

The brand name "Fangbao" is inspired by the exploration and pursuit of the digital world, and is intended to solve the challenges of personalized transformation of cars and users' lives. By combining the rules and standards represented by "Formula" with the wildness and agility embodied by "Leopard", the Fenghua Leopard automobile brand demonstrates its unique personality and brand color, highlighting BYD's vision for future car forms and car-using life. Be brave enough to think and explore innovatively.

According to the editor’s understanding, “Fangbao Automobile” will create a new market, focusing on the field of personalized automobiles. As a key layout within the BYD Group system, Fangbao Automobile will fill the market gap between Denza and Yangzhan, achieving full coverage from home to luxury, from mass to personalized.

Leopard Motors' professional-grade new energy models will include multiple categories, such as hard-core SUVs and sports cars. The first product will be a hard-core SUV, focusing on various scenarios such as off-roading. It is expected that a model code-named "SF" will be released within this year, bringing a new driving experience to consumers.

BYD has taken an important step in the field of personalized new energy vehicles and officially launched the "Fangbao Automobile" brand. Through in-depth insights into consumer needs, BYD continues to innovate and make breakthroughs, and is committed to leading the development of the future automobile industry and providing users with more diversified choices and excellent car experience.

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