Kaspersky Zheng Qiliang: Supporting the development of Xinchuang is an important mission of Kaspersky

On June 8, 2023, Kaspersky held a media meeting in Beijing to share its changes in the threat landscape that may emerge in the security industry in 2023, and explained Kaspersky's business development in recent years. and outlook.

##Zheng Qiliang, General Manager of Kaspersky Greater China

"In the first half of this year, Kaspersky's business growth rate in the Chinese market has exceeded last year's year-on-year growth rate by more than 20%. After the epidemic, everything seems to have returned to normal. In the future, Kaspersky will continue to invest in the Chinese market "In the field of high-end security technology, dealing with complex APT attacks and cyber threat attacks is Kaspersky's strength." Zheng Qiliang, general manager of Kaspersky Greater China, said that in view of current network security incidents such as data leaks and ransomware attacks, many companies have fallen into Paralyzed situation, Kaspersky is doing its best to help enterprises deal with challenges beyond their control to respond to the ever-changing threat landscape and ensure a more advanced and digital future.

Since 2012, Kaspersky has focused its business direction on enterprise products, ranging from small and medium-sized enterprise customers to large enterprises and government customers. Since 2013, Kaspersky's enterprise-level market (B2B) business has developed rapidly, accounting for more than 80% of its business and becoming its main business. In Kaspersky's overall business in 2022, more than 50% of the business will come from contributions from the large customer market, and the other 30% will come from SMB business. Due to the free relationship of the domestic stand-alone version market, the B2C business that was once the largest in the early days is now Only a very small part.

"In recent years, Kaspersky has maintained an annual business growth rate of 20%-30%, of which 60-70% of revenue comes from contributions from the large customer market." He explain.

Supporting Xinchuang is an important mission of Kaspersky

"At every market stage, we have to face different challenges." Zheng Qiliang said that currently, Kaspersky Ji is facing the biggest challenge, but also the biggest opportunity, which is the historical moment of promoting Xinchuang in China. In addition to doing well in the existing business, we also need to strive to enter the circle of Xinchuang.

"Kaspersky fully understands and supports the government's demands, strives to actively pass domestic Xinchuang's product and security tests, and then strongly supports domestic users. This is the current Kaspersky The most important mission in China." Zheng Qiliang said.

Mentioning the market goals for 2023, Zheng Qiliang said that through hard work, Kaspersky Greater China will strive to achieve more than 50% growth in OEM business and achieve success in the large customer-level market. With a growth of more than 35%, the SMB market has achieved a growth of 10%-15%. "Although the B2C stand-alone business is currently relatively small, Kaspersky still maintains a growth rate of 10%-15% every year. You must know that Kaspersky may be the only security brand that can charge for stand-alone business." He said.

A more complex security landscape may emerge in 2023

Jin Ye, senior security researcher at Kaspersky Security, introduced Kaspersky’s understanding of advanced persistent threats (APT) The outlook defines the changes in the threat landscape that will occur in 2023. Among the predictions for the year ahead are attacks on satellite technology, email servers, an increase in destructive attacks and data leaks, hacking of drones and the next large-scale cyber espionage attack.

Kaspersky Security Senior Security Researcher Jin Ye

According to statistics , large-scale and influential cyber epidemics usually occur every 6 to 7 years. The last such incident was the infamous WannaCry ransomware worm, which exploited the extremely powerful EternalBlue vulnerability to automatically spread to vulnerable computers. Kaspersky researchers believe that the next "WannaCry"-like incident is highly likely to occur near 2023.

“It’s clear that 2022 will see significant changes in the world’s geopolitical order and usher in a new era of instability. Part of our predictions focus on how this instability will translate into nefarious networks activity, while other forecasts reflect our view on which new attack vectors attackers will explore. Better preparedness means better resiliency, and we hope our assessment of the future will enable defenders to harden their systems, More effectively resist network attacks." Jin Ye said.

Irregular use of AI may bring huge risks to mankind

As ChatGPT becomes more and more popular. At present, almost everyone is using and testing large AI models related to ChatGPT in various ways. In the process, it may cause certain security risks.

First and foremost, perhaps the most important risk is information leakage. Many companies and individuals are trying to input some of their data and information onto the Internet, ignoring the information leakage this action brings to them. Fortunately, many professional companies have begun to block Internet services in this area to avoid the risk of information leakage.

Secondly, if humans use the answers provided by large AI models such as ChatGPT directly as a basis for decision-making, it may also lead to great risks. Currently, in many tests, ChatGPT can make errors in some very simple calculations, and can even fabricate some reference materials. Once humans abuse such results, they may bring potential risks to themselves.

# However, Zheng Qiliang also said that everything has two sides. If it is controlled properly, AI is indeed a good tool. Kaspersky has begun to use AI technology to help it complete network security defense and analysis in the past ten years, and its application is very mature.

Currently, more than 90% of attacks in the Kaspersky system are handled through AI means.

In specific general business, Kaspersky engineers also tried to let ChatGPT help generate reports for virus detection, which indeed saved a lot of labor costs.

At the same time, in the analysis of threat attacks, a large type of work is data comparison, comparing what kind of organizations have done what kind of behavior. These tasks are all It is possible to let AI effectively share part of the burden.

In Zheng Qiliang’s view, Kaspersky will not only pay attention to the development of the entire AI industry and use AI applications to help complete more automated work, but also pay attention to whether AI will bring Some unforeseen threats.

"ChatGPT is a good thing, but humans must make good use of it, or use it with caution. Human beings need to learn to use magic to defeat magic." Jin Ye said.

"It is very important to let AI go in the right direction. When managed properly, it can indeed help us optimize our work processes and improve work efficiency. But once AI gets out of control, That is another world. None of us want to see human conflicts come from misjudgments of AI, but this is entirely possible, and many scholars and prophets are already talking about this matter," Zheng Qiliang said.

Kaspersky has paid attention to the security risks that AI may cause. Zheng Qiliang said, "We can think differently. For example, Kaspersky has made anti-drone solutions a very important topic this year. It seems to have nothing to do with viruses, but when we find that drones are not functioning normally When the action is carried out, we will have a special understanding of what kind of dangerous purpose it is based on, and even ultimately choose whether to shoot it down."

The idea of ​​​​"anti-drone" , which may be the same as AI security. Zheng Qiliang believes that "if it is discovered that inappropriate use of AI may have some 'specific bad purposes', it may be necessary to judge its abnormal behavior like a drone and make dispositions. Ultimately, we hope that AI Correct use can improve our human lives."

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