Analysts reveal: Apple lowers Vision Pro shipment target by 95%

According to news on June 10, at this year’s WWDC conference, Apple released a high-profile new product Vision Pro headset, this product has attracted a lot of attention. Vision The Pro headset costs as much as $3,499, making it one of the most expensive products in Apple’s history. However, this product is not acceptable to everyone. Some people praise it, some make some complaints, and more people choose to wait and see.

It is noteworthy that according to analyst Ayesha Tariq, Apple will The Pro shipment target has been significantly reduced from the original 3 million to 150,000. This reduction is as high as 95%, which shows that Apple has relatively conservative expectations for the market performance of Vision Pro.

Of course, some people may think that even if the shipment volume is only 150,000, combined with the selling price of US$3,499, Apple can still earn up to US$525 million in revenue. However, it should be noted that if myopic users also need the official Zeiss insert, the additional expenditure will reach $600. For users with excessively large head circumferences, additional customization fees will be required. These factors make Vision Pro is not suitable for the majority of consumers, and its threshold is relatively high.

According to the editor’s understanding, Vision There are some other limitations with the Pro headset. For example, it requires an external 6500mAh battery to power it, but the battery life is only 2 hours. In addition, when replacing the battery, you need to use the SIM card pin to operate, which brings some inconvenience to the user.

It is generally believed that by launching the Vision Pro headset, Apple may be testing the market. However, with market feedback and changes in demand, Apple may launch cheaper MR (Mixed) models in the future. Reality) headsets to meet a wider range of consumer needs.

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