AI Connection | Exclusive interview with Lin Hongxiang, CEO of Fengping Intelligence: To allow AI digital humans to have beautiful appearances and interesting souls, security issues are an important consideration

Due to the development of large-scale models, multi-modality, digital twins and other technologies, AIGC has attracted unprecedented attention. AIGC focuses on AI digital humans as its external output channel, which is also the direction that major manufacturers are committed to development.

Driven by AIGC, AI digital humans are gradually upgraded. Compared with the past, AI digital humans only converted 2D pictures into 3D digital humans for entertainment-oriented scenarios such as carrying goods and live broadcasts. Now AI digital humans Its production costs are reduced, and its content creation capabilities generate content production tools, etc., which can further promote enterprises to reduce costs and increase efficiency.

Fengping Intelligence is an early layout player in the field of AI digital humans. According to reports, its Fengping IP intelligent manufacturing platform is an intelligent platform based on AIGC, which provides virtual digital human customization, AI short video content production and digital human intelligence. One-stop solution for live streaming, IP cultivation and trading.

Recently, Lin Hongxiang, founder and CEO of Fengping Intelligence, accepted an exclusive interview with a Blue Whale TMT reporter and put forward his own views and thoughts on the changes in the AIGC industry, industry technology development, and safety issues.

From being ignored to being crowded, becoming the company’s “No. 1 employee”

Lin Hongxiang has witnessed the development of the entire AIGC track, and has also seen the field of AI digital humans go from being unpopular to being crowded.

“Last year, the entire industry was still very unpopular. Since this year, the development speed has been incredible even among technical peers. Especially ChatGPT plus digital people, plus live broadcast, the combination of the three major industries has allowed us to see it all at once. New opportunities.”

Lin Hongxiang believes that AIGC is an infrastructure revolution comparable to the mobile Internet. “20 years ago, every company was building its own website. 10 years ago, they were building corporate apps. After that, they were building small programs and WeChat public accounts. , AI digital humans will be the basic interactive units in the future AI world. Digital humans can carry very good information communication and transmission functions. We want to create a 'No. 1 employee' for each enterprise who understands the enterprise best besides the CEO. Become the company's new 'website'."

Currently, there are two forms of AI digital human generation, one is human cloning, and the other is created by AI. Digital people created by AI refer to personalized intellectual property that does not exist in the real world. They are different from clones, which are exact copies of real people.

Lin Hongxiang said that at present, the application scenarios of AI digital humans are relatively rich. In addition to anchors, they can also be used for mass production of videos, and can also help enterprises reduce costs and increase efficiency. In industries such as teachers, doctors, lawyers, celebrities, etc. Training intelligent brains through digital people allows these people to obtain a clone.

IDC data shows that the application scope of digital humans includes pan-entertainment digital humans as well as enterprise and service digital humans. It is predicted that China’s AI digital human market size will reach 10.24 billion yuan in 2026.

Third-party evaluation data in April showed that Fengping Intelligence provided 80% of the leading digital human live broadcast brands on the market. At its peak, the AI ​​digital humans served by it had a single-day live broadcast GMV exceeding 100 million yuan.

Not long ago, Du Hua, CEO of Lehua Entertainment, launched his dual digital personality, Hua Huazi, specifically for live broadcast sales activities. Without any publicity, the number of people in the live broadcast room reached 300,000 in only 10 minutes of live broadcast. It can be seen from the live broadcast room that Hua Huazi restored Du Hua's image and expressiveness in a more realistic way, and #DuhuaAIHuahuazi Live# immediately became a hot search on Weibo. Hua Huazi is the clone created by Feng Ping Intelligence for Du Hua.

“Large model, small sample” technology achieves cost reduction and efficiency improvement

With the development of AI digital humans, not only are the application scenarios more abundant, IDC believes that, driven by pre-trained large models, today’s digital humans can not only reduce production costs, but also empower digital humans in a shorter time. Unique appearance, personality, expertise, and the ability to create content in exclusive fields can be used as content production tools to help companies reduce costs and increase efficiency.

In this regard, Lin Hongxiang explained that before there was the "large model and small sample" technology, it turned out that AI digital people, especially in the field of appearance manufacturing, first had to conduct in-depth collection of a person. How many times did it take to collect a model of this person in depth? Ten hours.

"One day of collection may only be effective for two or three hours, so it often takes more than ten days of collection to complete in-depth modeling. The cost is very high, probably between hundreds of thousands to two hundred thousand." Lin Hongxiang said .

After the emergence of the "large model, small sample" technology, the cost decline has been very obvious. "For example, a CEO only needs 5 minutes to shoot a video. Combined with large model technology, he can clone an identical digital clone. In this way, the production cost of subsequent video production will be very low." Lin Hongxiang said.

According to reports, compared with mainstream solutions in the market, Fengping Intelligent’s Fengping IP intelligent manufacturing platform can reduce the cost of AI digital humans by 90% and increase efficiency by 500%.

The "large model, small sample" technology reduces the cost of this industry to several thousand yuan. "This level overcomes the original commercialization difficulties and promotes commercialization in more fields."

Lin Hongxiang believes that this is more obvious in terms of efficiency. For example, in live broadcasts or video recordings, many people are not good at camera language expression, and it is difficult to smoothly convey the entire shooting content in one shot. Digital people have better expressive power than real people, and their expressions are fluent without forgetting words, inaccurate pronunciation, or mental fatigue. This number allows employees to easily mass-produce videos and increase productivity under the guidance of the organization, which is a huge efficiency improvement. Digital people can help busy people like CEOs and celebrities get rid of repetitive tasks. ”

Of course, Lin Hongxiang also admitted that AI digital humans have certain shortcomings and cannot completely replace humans. “For example, in the live broadcast room, when clothes need to be changed, AI digital humans cannot complete it. The cost of realizing this scene is still relatively high. Yes, because the modeling of clothes needs to achieve physical texture, such as drape, etc., which is very costly in modeling."

Human beings may form a new world together with AI, and security issues have become an important consideration for the industry

When digital people are used for live broadcast, the platform currently does not formulate different policies for the two live broadcast modes, and the review process is the same as that of live broadcast. The behavior and live broadcast skills of digital human anchors are controlled by programs. If they are well trained in sensitive words and banned words, the probability of violations or bans will be greatly reduced.

Although AI digital humans bring many conveniences, they also bring risks, among which issues such as personal privacy leakage and infringement are particularly prominent.

Lin Hongxiang said that AIGC is a double-edged sword. When used in good places, it can produce huge value, but when used in bad places, it may become an accomplice of bad people. He believes that there will be a battle between the future of mankind and AI. A battle of life and death.

According to Lin Hongxiang, the name of Fengping Intelligent Company comes from Fengpinglangjing, and its English name is full peace. Our mission is to end this war, create a peaceful and stable world, and allow mankind to enter a peaceful and happy AI era. ”

He holds the view that artificial intelligence and humans will jointly build a new future world, and AI needs to be included in a national or even global mandatory regulatory system.

It is reported that Fengping Intelligence adopts the 5AS risk management system with patented technology. The system covers algorithm analysis, security screening, authorization review, content correction and information tracking. Through this comprehensive management process, potential infringement risks can be identified in a timely manner, including authorization review of the generated digital person to ensure that only Use with the express authorization of the owner or the relevant rights party.

Lin Hongxiang believes that only when AI digital humans achieve high-quality, safe and controllable development can they benefit all mankind. "High quality is to be competent in different work scenarios, and safety and controllability is to make this technology beneficial to human development. We want AI digital humans to have beautiful appearances and interesting souls."

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