AMD faces challenges: Adjustment of motherboard price demand and expansion capabilities

News on June 12, according to the latest reports, since Intel launched the Alder hybrid architecture design After the Lake series processors, the competitive situation in the market has changed. This has put some pressure on rival AMD. However, after a series of adjustments and improvements, AMD is gradually regaining its sales vitality.

AMD releases Ryzen with Zen 4 architecture in 2022 7000 series CPU, but the initial results were not as expected, with factors such as price playing a certain role. However, as time passes, AMD launches 3D-equipped New models with V-Cache technology, which further boosted its sales.

According to the editor’s understanding, starting in the second quarter of 2023, AMD has made a series of CPU supply adjustments, and at the same time adjusted some Ryzen The price of the 7000 series CPUs makes them more cost-effective and increases the supply of low-end models. Through various measures, AMD has gradually completed its layout adjustments in the three markets of high, medium and low. These adjustments have allowed AMD's sales to improve, especially price adjustments for mid- and high-end CPUs, as well as an increase in the supply of entry-level CPUs.

AMD’s current supply situation is more abundant and reasonable than the same period last year, so the company recommends its channel partners to enhance the sales of platform products. If dealers can play their full role, AMD is expected to achieve considerable sales results in 2023 and earn more revenue.

The report also emphasized that CPU adjustment is only one aspect for AMD to gain more benefits. More players hope that AM5 platform motherboards will be more affordable in terms of price, especially for the mainstream B650 motherboards. Although AMD will release the A620 chipset in 2023, further reducing the cost of building a new platform, the limited expansion capabilities cannot fully meet the needs of some players. At the same time, there are relatively few products to choose from on the market. Therefore, AMD is expected to adjust related pricing and sales strategies in the future to better meet consumer needs.

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