A text message without a number: Exposing the regulatory issues of OPPO and Taobao's advertising behavior

News on June 12, an Oppo Find N2 users have attracted public attention. He received a text message on his mobile phone that seemed to be from Taobao, but no number of the sender appeared. Further investigation revealed that this "text message" was actually a Taobao advertisement pushed by an Oppo mobile phone, which made the public pay attention to the existence of advertising code of conduct.

The user did not think too much at first, thinking that this "text message" might be a routine marketing activity by Taobao. However, the text messages did not show any sender's number, which confused users. The user finally confirmed that the message was a Taobao advertisement and was pushed by an Oppo mobile phone.

#This incident reflects the regulatory issues that may exist in the process of advertising push. Advertisements are pushed to users in the form of text messages without their explicit consent. This behavior breaks the boundary between users and advertisements and may affect users' information choice and privacy rights.

As well-known companies, Taobao and Oppo need to abide by relevant laws and ethics in their advertising activities, and protect and respect the rights and interests of users. If a company only focuses on advertising exposure and ignores user experience and rights, it may have negative consequences for the company's image and reputation.

We would like to remind all users that they need to be vigilant about advertising information and protect their privacy and information choices. We should protect our legitimate rights and interests and actively take measures to deal with irregular advertising behaviors.

This incident exposed the possible behavioral issues that Taobao and Oppo may have in the advertising push process. As consumers, we need to remain vigilant; companies need to respect consumer rights and comply with industry regulations while pursuing commercial interests.

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