Apple Vision Pro headset: A viewing experience beyond 4K TV

According to news on June 12, Japanese technology giant Sony is developing plans for Apple’s latest mixed reality device Vision. The Pro headset provides OLED panels with an annual production capacity of 900,000 pieces. Sources revealed that Sony’s production capacity means that Apple will only be able to ship hundreds of thousands of Vision Pro units next year. Some analysts say Apple will use Vision The Pro shipment target was lowered from 1 million to 150,000.

Apple Vision Pro is the first head-mounted display product released by Apple. The headset is equipped with Micro The OLED screen has 23 million pixels, surpassing 4K TV. The pixel resolution of each eye achieves the viewing effect of a 100-inch screen, and supports 3D video viewing, bringing a theater-level viewing experience. In addition, Apple also collaborated with Zeiss to design insert lenses to provide a better visual experience for myopia people.

In terms of interaction, Vision The Pro uses voice, eye tracking and gesture operation instead of a controller. Users can browse app icons by looking at them, tapping to select, swiping to scroll, or giving voice commands. Apple said that after wearing the headset, users will not be isolated from the people around them. Instead, through the EyeSight function, when someone is approaching, the user's eyes can be displayed to maintain interaction with the surroundings.

According to the editor’s understanding, Vision As an AR/VR product, Pro is undoubtedly top-notch in terms of hardware specifications and functional design. However, the price is as high as US$3,499, and it requires an external power supply to run for two hours. These factors will affect consumers' willingness to purchase. According to TrendForce analysis, the initial Vision Pro is more suitable for developers and enterprise users to purchase, allowing them to develop various types of applications through the innovative features of the headset. Therefore, it is not suitable for general consumer users.

It is worth noting that Apple chose Sony as Vision The supplier of OLED panels for Pro headsets shows the partnership between the two technology giants and their recognition of Sony's technology. Although Apple’s shipments are limited, this also shows that Apple’s commitment to Vision The sales forecast for the Pro headset is relatively conservative, possibly due to market demand considerations.

To sum up, Apple Vision The Pro headset has excellent performance in terms of technical specifications and functional design, but its high price and limited production capacity may limit its market popularity. With the development of technology and the reduction of costs, more consumers may be able to enjoy the immersive experience brought by mixed reality in the future.

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