According to news on June 13, Apple is expected to release iPhone this fall. The new 15 series phones have attracted the attention of consumers. It is reported that the new series of iPhone 15 may increase in price by US$100 to US$200 (approximately RMB 700 to 1,400 yuan), an increase of approximately 10% to 20%. If the news is true, iPhone 15 Pro Max has the potential to become the most expensive iPhone model in history, with the top-of-the-line iPhone 15 Pro Max 1TB priced at US$1,800 (approximately RMB 13,000).
According to the editor’s understanding, Apple, as one of the most powerful technology companies in the world, has always been in a leading position in the field of smartphones. According to data from market research firm Canalys, global shipments of high-end mobile phones (sales exceeding US$500) increased by 4.7% year-on-year in the first quarter of 2023, among which Apple’s iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14, iPhone 13, iPhone 14 Plus and iPhone 12 accounts for the six highest-selling models. This data once again proves Apple’s dominance in the high-end mobile phone market.
It is worth mentioning that Apple is expected to The latest A17 bionic chip is introduced in the 15 series. According to rumors, this chip may use TSMC's new 3nm process, which is expected to achieve further breakthroughs in performance and bring a better user experience. However, currently regarding the iPhone More details of the 15 have not yet been confirmed, and consumers still need to wait for Apple’s official release.
As the release date of the new generation of iPhone approaches, consumers have higher and higher expectations for its functions and performance. Let us wait and see whether Apple can bring more innovations and breakthroughs to the new machine.
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