Li Auto learns from Huawei and upgrades its organization, transforming learning into practical capabilities

According to news on June 14, Li Xiang, CEO of Li Auto, published a long post on Weibo, emphasizing that the core driving force of Li Auto is growth and shared some successful experiences in facing competitors.

Li Xiang stated that at Ideal Automotive, growth is regarded as the core driving force, and every business, talent, and team must constantly grow and cannot stand still.. Growth is achieved through the two links of learning and practical training. The foundation of an enterprise lies in learning, and applying what you learn to actual business for practical training can promote personal growth and ability improvement.

In the third quarter of 2022, Li Auto faced the launch of its competitor Wenjie M7, which had a serious impact on Li ONE, leading to a sales collapse and the loss of team members. In order to cope with this challenge, Li Auto decided to fully learn from Huawei, upgrade its organization, stop producing Li ONE, and launch Li L8. They purchased Huawei's public books to study and discovered that Huawei has already solved many problems in product research and development, sales services, supply and manufacturing, etc. Through actual combat, Li Auto transforms the knowledge it has learned into capabilities and continues to grow.

Facing the traditional luxury brand BBA, Li Auto has learned from their experience and applied it to its own business. They learned from BBA's experience in site selection and sales conversion, and tripled the national conversion rate. Additionally, they also learned from the failure of the Xpeng G9 and re-released the Ideal L7, launching the Ideal L7 at the right time. Air model.

Li Xiang said that in actual combat, not only offense must be carried out, but also defense must be carried out. Li Auto has always been the brand with the best sales of more than 300,000 new energy vehicles. Facing new challengers in the market, they learned the advantages and problems of their competitors through actual combat, and made targeted product improvements and releases. They actively respond to challenges and continue to learn, train and grow.

In short, Li Auto’s main motivation is the pursuit of continuous growth, and they regard learning and practical training as important ways to achieve this goal. Li Auto continues to learn from its competitors’ experiences and lessons and applies them to actual business, thereby continuously improving its own capabilities and achieving remarkable results. In the future, they will continue to control their own destiny and challenge the limits of growth.

According to the editor’s understanding, Li Auto always maintains a positive attitude and does not complain about competitors. Instead, it regards them as learning opportunities and adheres to the path of continuous learning, training and growth. In addition to being of reference for the automotive industry, their successful experience also provides valuable experience and inspiration for companies in other industries.

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