Meitu releases MiracleVision, China's first 'aesthetically savvy” AI visual model

Meitu released MiracleVision, China’s first “aesthetically savvy” AI visual model, on June 21. In addition, Meitu also released AI visual creation tool WHEE, AI spoken video tool Start Shooting, desktop AI video editing tool WinkStudio, Meitu Design Studio 2.0 focusing on AI business design, AI digital human generation tool DreamAvatar, and Meitu AI assistant RoboNeo. Waiting for 6 products.

Different from other large models on the market, MiracleVision large visual models have more powerful visual expression and creativity, and reverse the technological evolution from visual creation scenarios such as painting, design, film and television, photography, games, 3D, animation, etc. Specializing in Asian portrait photography, national style and fashion, commercial design and other creative directions.

Wu Xinhong, founder, chairman and CEO of Meitu, said that good visual large models need to be supported by a good "model ecology", and this process is inseparable from the continuous participation of creators and developers. Meitu will systematically build a model ecosystem through model training, distribution and commercialization.

Good "model ecological" support is a necessary condition for a good visual large model. This process requires the continuous participation of creators and developers. Meitu will systematically build a model ecosystem through model training, distribution and commercialization. Today, the tool attributes of Meitu products have changed. In the past, Meitu mainly focused on providing users with life-scenario services, such as taking photos, photo processing, video editing and social sharing. In the AI ​​era, in addition to life scenes, Meitu will provide services for more productivity scenes, such as visual creation, commercial photography, professional video editing, commercial design, etc. ”

Since 2010, Meitu has begun to deploy in the field of artificial intelligence and established MT Lab (Meitu Imaging Research Institute) to focus on computer vision. It has been focusing on deep learning since 2013, and released the prototype of AIGC product "Hand Drawn Selfie" in 2016, which has been widely welcomed by users around the world. Since November 2022, Meitu AIGC products have entered an explosive period.

The "AI Painting" launched in November 2022 has put Meitu XiuXiu at the top of the application list in many countries and regions around the world; the "AI Animation" launched in March this year has popularized animation video productivity tools; 5 In August, it launched "AI Product Pictures", "AI Fitting" and other functions based on business scenarios to reduce costs and increase efficiency in commercial design, and helped users train personal AI models through "AI Photos"... Wu Xinhong reviewed a series of Meitu combines the actual needs of users and has achieved great results in the field of AI.

Driven by artificial intelligence, the number of Meitu’s global VIP members has grown from 4.5 million last year to 7.19 million as of June 18. With the rapid increase in the number of VIP members, our subscription revenue last year exceeded advertising revenue for the first time, which brought Meitu into the second stage of commercialization. "Wu Xinhong said.

Text/Beijing Youth Daily reporter Wen Jing

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