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Volkswagen CEO: Beetle revival is a 'dead end' and more successful models are coming soon
Volkswagen CEO: Beetle revival is a 'dead end' and more successful models are coming soon
News on June 28, Volkswagen Beetle (Volkswagen Beetle will not be part of the Volkswagen brand's future all-electric strategy. Volkswagen CEO Thomas Schaefer Schafer told Autocar UK that relying on nostalgia to revive past models would be a dead end. Schaeffer pointed out that while there are many iconic models in Volkswagen's history, only a few, such as the Golf and Tiguan, have truly had global influence. He said that when formulating a new car naming concept, it is unlikely to choose a model like Scirocco or Arteon. Schaeffer further stated that the days of the Beetle are over and it is now time to continue with the model that has been a huge success in recent years.
According to the editor’s understanding, Volkswagen does not intend to continue the Beetle’s revival in its future all-electric strategy . However, Volkswagen's new ID.Buzz is a nod to the company's iconic Type 1 design from the 1950s and 1960s. 2 Tributes to the Microbus. Still, the company's CEO said that doesn't mean the company hopes to embark on a similar renaissance. Instead, Volkswagen's all-electric future could include continued development of the Golf and GTI, as well as an all-new generation of the Tiguan. The ID.7 has all but replaced the aging Passat, while the upcoming affordable ID.2 could replace the company's existing Polo range. Volkswagen will invest resources in areas with the greatest potential to balance technological development and associated costs.
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