According to news on June 29, General Motors CEO Mary Barra spoke in detail about General Motors’ strategy in facing competition and industry challenges at the Aspen Creativity Festival.
Barra said GM, while not transitioning to electric vehicles as quickly as some rivals, is already seeing signs of growth in the first quarter of 2023. According to data provided by General Motors, the company delivered more than 20,000 pure electric vehicles during the quarter, a significant increase from just 457 deliveries a year ago. However, Tesla set a new sales record in the same quarter, selling nearly 500,000 vehicles.
Barra explained the reason for GM's relatively slow transition to electric vehicles. She revealed that GM spent a lot of time internally discussing and ultimately making the decision to go all-electric. General Motors plans to fully electrify its entire product range by 2035, and firmly believes that gradually starting with light-duty electric vehicles is the right decision. Barra stressed the need for internal discussions to end and start looking at how to ensure this is achieved.
According to the editor’s understanding, General Motors decided to create a dedicated electric vehicle architecture after realizing that there were some shortcomings in converting the existing fuel vehicle platform to electric vehicle manufacturing. General Motors has launched a new Ultium electric platform, which debuted in the Hummer EV last year and will be used in many future electric models. Barra noted that the rollout of electric vehicles has been hampered by the expansion of battery plants. GM currently has battery production programs in Ohio, Tennessee and Michigan, and plans to build a fourth plant in Indiana.
Barra mentioned that GM plans to build 400,000 plug-in vehicles by the middle of next year and reach 1 million by 2025. She said next year will be an important milestone in GM's development path compared with current investments. In addition, General Motors recently reached a charging cooperation with Tesla. They will integrate the services of multiple charging companies into myChevrolet, myCadillac and myGMC. In App. Tesla also agreed to display real-time charging information to GM owners through its Owner App. In terms of fees, the charging fees for GM car owners at Tesla charging piles will remain the same as Tesla car owners.
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