According to news on June 29, after years of downturn, Infiniti decided to regain market attention through electrification. Recently, the company released a new brand LOGO, hoping to continue to occupy a place in the market through changes. It is reported that Infiniti plans to launch four new models before the end of 2027, including the redesigned QX80, the new QX65 SUV and two pure electric vehicles.
According to what the editor understands, the redesigned QX80 is expected to be launched next summer at a price of more than 100,000 US dollars, equivalent to 725,000 yuan. If this price is confirmed, it will be a huge breakthrough for the brand, as the current starting price of this model is US$72,700 (approximately 527,000 yuan). Although there is still a year before the launch of this SUV, there is news that the new car will adopt a bolder design style, showing a domineering appearance similar to the Range Rover.
According to reports, the new QX80 will offer a more elegant interior similar to the Mercedes-Maybach GLS. The vehicle will be equipped with a 24-inch dual-screen display system, which includes a 12-inch digital instrument panel and a 12-inch infotainment system. This new car will also be equipped with a digital air-conditioning control panel, an intelligent air-conditioning system and more spacious third-row seat space. The sentence is rewritten as follows: The new QX80 will be equipped with a twin-turbocharged six-cylinder engine, replacing the original V8 engine, with a maximum power of 450 horsepower (336 kilowatts).
In addition to traditional fuel models, Infiniti will also launch its own pure electric vehicles. While Nissan was one of the first companies to develop electric vehicles, Infiniti has been waiting on the sidelines. However, as other car companies have entered the electric vehicle field, Infiniti has decided to step up the pace. It is understood that Infiniti will launch a pure electric version of the Q70. The existing fuel version of the Q70 has not been updated for some time, and the new pure electric version will become a fastback sedan with Porsche characteristics, and may be positioned with Tesla's luxury model Model S competes with each other.
Infiniti hopes to regain the market's attention by launching these new models, especially electric models. As global demand for electric vehicles increases, Infiniti's acceleration of electrification is expected to help the brand gain a greater share of the fiercely competitive market. People look forward to Infiniti rising again through innovation and change in the coming years, which will be a key moment for decision-making.
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