User satisfaction soars! Li Auto won the first half of the new energy vehicle rankings

According to the news on July 3, the editor learned from Ideal Official that the results of the "Jielan Road New Energy Vehicle Brand Health Study in the First Half of 2023" were officially released. In the evaluation, Li Auto successfully won the championship status with its excellent brand net promoter score (NPS) performance. Net Promoter Rating is a metric that measures overall user experience satisfaction and brand loyalty.

It is understood that this study also announced the ranking of the top ten brands. NIO ranked second, Tesla ranked third, BYD ranked fourth, Denza ranked fifth, Avita ranked sixth, Zhiji ranked seventh, and Xiaopeng surprisingly only ranked fourth. Eight, Jikrypton and Wuling ranked ninth and tenth respectively.

#According to the research report, Li Auto’s user satisfaction and market influence continued to grow in the first half of this year. The Ideal L9 model has been the monthly sales champion of large SUVs in the Chinese market for 9 consecutive months, from September last year to May this year; and the Ideal L7 model has been the monthly sales champion of medium and large SUVs in the Chinese market for 2 consecutive months starting in April this year. champion. Due to the comprehensive and strong product strength of Li Li's L series models, Li Auto once again topped the list of Net Promoters (NPS).

The research report also shows that product experience is the primary reason that affects users’ recommendation choices, accounting for nearly 80%. Followed by the confidence endorsement and car service brought by brand sales, both accounted for more than 50%. Car purchase services, price management and brand reputation also account for more than 40%. At the same time, the survey also covered users’ confidence assessment in brand development. Only 13 brands received strong trust from users among the 47 involved, including Li Auto.

According to the latest data released by Li Auto, as of June 2023, Li Auto has delivered a total of 32,575 new cars, and its monthly delivery volume exceeded 30,000 vehicles for the first time.

Overall, Li Auto performed well in the first half of the year, ranking first with its outstanding brand net promoter score (NPS). At the same time, it has won high recognition from users by continuously improving its product strength and user experience. In the future, Li Auto is expected to continue to maintain its competitive advantage in China's new energy vehicle market.

The above is the detailed content of User satisfaction soars! Li Auto won the first half of the new energy vehicle rankings. For more information, please follow other related articles on the PHP Chinese website!