According to news on June 30, Xpeng Motors’ latest model, Xpeng G6, was officially launched yesterday. In the interview, He Xiaopeng, the founder of Xpeng Motors, said that he is very confident that the Xpeng G6 can become the number one seller in the price range of 200,000-250,000 yuan. According to his disclosure, the main sales volume of Xpeng G6 will come from three models, namely 580Max, 755Max and 755Pro. In addition, he also stated that Xpeng Motors' goal is long-term development and system construction, not just relying on one model.
He Xiaopeng does not agree with some claims that Xpeng G6 is a "turnaround" for Xpeng Motors. He believes that relying on one model to drive sales growth is a mistake for the company. He said jokingly that there was a huge gap between them and other new forces three years ago. Good performance this year does not mean that it will be good next year, and the gap this year does not mean that it will be the same next year. He Xiaopeng added: "I may have a little more communication with Mr. Li Bin, but the three of us still maintain communication, communicate, and move forward together as before."
According to the editor’s understanding, Xpeng G6 is the next generation of smart electric models. The car achieved first place in the endurance test of NAF2023 in Norway, and the endurance test standard of G6 is more stringent than this data. He Xiaopeng said that the Xpeng G6 is positioned as a high-endurance electric vehicle. They not only want to build the electric vehicle with the longest endurance in China, but also the electric vehicle with the strongest endurance performance.
According to data, Xpeng G6’s pre-sale volume reached 25,000 units within 72 hours after its launch on June 29, and as of June 28, the order volume had reached 35,000 units. Of these orders, 40% came from physical stores and 60% came from online channels.
Xpeng Motors’ recent achievements have received widespread attention, and they will continue to work hard to enter the hybrid field and the traditional fuel vehicle market. Xpeng Motors emphasized that the company's development needs to be based on long-term strategy and system layout, and not just rely on the sales of a single model.
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