Tesla launches a new referral reward mechanism: Model 3/Y model benefit upgrades!

According to news on July 7, Tesla today announced the launch of a new recommendation reward mechanism, which will bring more benefits to existing car owners. Starting today, Tesla’s Model 3 and Model The recommendation rewards for Model Y will be significantly upgraded. Existing car owners only need to recommend relatives and friends to place orders for Model 3 or Model Y and pick up the car within the specified period to receive a generous exclusive package of benefits.

According to the latest incentive mechanism announced by Tesla, car buyers purchase Model 3 or Model 3 on the recommendation of existing car owners If you successfully pick up the car, you will receive a referral reward of 3,500 yuan, which can be used to deduct the final payment of the vehicle. At the same time, car buyers will also enjoy a 90-day free trial of the EAP enhanced automatic assisted driving function. For referrers, they will receive 7,000 points, which can be redeemed for Supercharging mileage, Model Y children's cars and other rich gifts.

According to the editor’s understanding, Tesla launched a recommendation reward program called “Tesla Treasure Box Points Reward” in October last year, which provides Tesla owners with Providing recommendation benefits to prospective car owners, including points exchange for gifts and stacking gifts. Not long ago, Tesla was targeting Model S and Model X have introduced car purchase referral rewards. According to this reward program, successfully recommend relatives and friends to purchase Model S or Model Car buyers who pick up the car within the validity period will enjoy a 7,000 yuan referral incentive (which can be used to deduct the final payment of the vehicle), free supercharging service for 3 or 6 years, and a 90-day free trial of the EAP enhanced automatic assisted driving function. At the same time, the referrer can also receive 48,000 points treasure chest points.

Yesterday, Tesla and many other automakers jointly signed the "Automotive Industry Commitment to Maintain Fair Market Order" at the China Automobile Forum, promising to abide by industry regulations, standardize marketing activities, and maintain fairness. The order of competition shall not be disrupted by abnormal prices. However, we still need to observe whether Tesla’s introduction of the referral reward mechanism will be regarded as a disguised price reduction.

Tesla has adopted a new referral reward mechanism to increase benefits for existing car owners and strengthen the connection between car buyers and referrers. Tesla's sales in the Chinese market will be further promoted through this initiative to provide users with a better car buying experience and services.

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