According to news on July 7, Apple recently released a movie called "Huracán Ramírez vs. La Piñata" in Mexico. Enchilada" short film to celebrate the traditional Mexican holiday "Day of the Dead". This short film follows legendary Mexican boxer and actor Huracán Ramirez Ramírez) and the demon "piñata". DirectorFernando Livschitz pays homage to Mexico's wrestling tradition and the spirit of Day of the Dead through a story full of humor, thrills and imagination. According to the editor's understanding, this short film is 13 minutes long and shows the iPhone 14 Pro’s many advanced features.
The film is called "Huracán Ramírez vs. La Piñata" Enchilada" short film is a recent creative marketing campaign launched by Apple. Apple seeks to highlight its new smartphone iPhone 14 by showcasing Mexican culture and colors Pro’s shooting capabilities. The short film was directed by Mexican director Fernando Livschitz, who deftly combines wrestler and actor Huracan Ramirez with his mysterious rival La Piñata. The battle between Enchilada is integrated into the storyline.
The video shows multiple features of the iPhone 14 Pro, including movie mode, Action Mode, low-light performance capabilities, ultra-wide-angle capabilities, and slow-motion capabilities. With these features, iPhone 14 Pro can capture exciting action scenes, delicate light and shadow effects, and impressive visual effects. Apple also shared a behind-the-scenes look at the acclaimed director couple Tania How Verduzco and Adrián Pérez (aka Los Pérez) used the shooting power of iPhones to bring Mexican wrestling movies into the modern age.
This short film is not only Apple’s tribute to Mexican culture, but also an innovative marketing strategy. Apple hopes to attract users' attention to iPhone 14 through this short film The Pro’s excellent shooting capabilities demonstrate its leading position in the field of mobile photography. As a mobile phone that emphasizes image expression, iPhone 14 The launch of Pro will undoubtedly further enhance users’ expectations and interest in Apple products.
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