According to news on July 7, Beats and famous designer Hiroshi Fujiwara jointly launched a new limited edition headset, Beats Fit Pro. Fragment Design. This headset is priced at 1,699 yuan and is available for reservation through the WeChat Beats limited-time store applet. In order to purchase this limited edition product, consumers need to first participate in the lottery application and complete the purchase process and payment steps within 20 minutes after the lottery results are announced. It is reported that this cooperation follows the launch of Beats in 2021 After Flex and Powerbeats Pro, this is the third joint collaboration between Beats and fragment.
This limited edition Beats Fit Pro Fragment Design earphones adopt a minimalist design style. The earbuds are available in white and black. Both charging boxes and earbuds are engraved with fragment’s classic double lightning logo. At the same time, the "FRGMT" brand logo in black and white fonts is also hot-stamped on the outside of the charging box of the earphones. This design style demonstrates the unique collaborative style of Beats and fragment brands.
According to the editor’s understanding, the cooperation between Beats and fragment began in 2014, when the two parties launched a series of futuristic chrome alloy products. Since then, the two brands have also launched other customized products and projects, including BeatsX headphones and "the VINYL" record store. Each collaboration has attracted widespread attention and demonstrated the innovation and influence of Beats and fragment in the field of audio and design.
Beats Fit Pro Fragment The launch of Design headphones has attracted enthusiastic attention from consumers. The limited-edition design and the meaning behind the brand collaboration make this headset uniquely collectible. Consumers have participated in the lottery application through the WeChat Beats limited-time store mini program, hoping to be qualified to purchase and become the lucky owner of this cutting-edge audio product. The lottery results will be announced starting at 12:30 today, and participants who are qualified to purchase will have 20 minutes to complete the purchase process. For those who are not eligible to purchase, you may wish to look forward to more surprising collaborations from Beats and fragment in the future.
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