Huawei and OPPO tie for first place! Folding screen mobile phone market share in the first quarter was 27%

July 10 news, although the smartphone market is facing huge growth pressure, the folding screen mobile phone industry has shown unusual vitality. According to the well-known research organization Counterpoint The first quarter global folding screen mobile phone research report released by Research shows that global smartphone sales fell by 14.2% in the first quarter, but the sales of folding screen mobile phones surged by 64%, reaching 2.5 million units.

According to detailed data reports, Huawei and OPPO both occupy 27% of the folding screen mobile phone market share, ranking first. Samsung, Honor and vivo ranked third, fourth and fifth respectively. In addition, according to reports, smartphone manufacturers such as Meizu and OnePlus are also actively preparing to enter the foldable mobile phone market, which is expected to accelerate sales growth.

# According to the editor’s understanding, the report pointed out that China’s folding screen mobile phone market is particularly prosperous. Although China's smartphone shipments fell by 8% in the first quarter, shipments of foldable screen phones increased by 117% year-on-year to 1.08 million units, accounting for almost half of the global foldable screen phone market.

In response to this phenomenon, research analyst Woojin Son commented: “In the Chinese market, OPPO Find N2 and N2 The release of new folding screen phones such as Flip has attracted widespread attention. Therefore, Chinese consumers are more familiar with foldable screen phones than other regions. "The report also pointed out that OPPO's performance in the first quarter of 2023 is very worthy of attention, which reflects the brand's success in China's foldable mobile phone market, which is gradually becoming one of the world's largest folding screen mobile phone markets.

Senior Analyst Jene Park said that with regard to the outlook for China's folding screen mobile phone market in 2023, it is expected to continue to maintain growth momentum, mainly because Chinese consumers regard folding screen mobile phones as representatives of high-end smartphones.

To sum up, the foldable screen mobile phone market continues to grow at a rapid pace globally, and the performance of the Chinese market is particularly outstanding. As more manufacturers enter this field and launch innovative products, foldable screen mobile phones will gradually win the recognition of consumers and become an important competitive point in the future smartphone market.

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