Zhaoxun Media takes the lead in fully embracing AI, bringing new life to digital advertising content

Break through the boundaries of time and space, reshape scenes with digital capabilities, and build a future media space! On July 2, Zhaoxun Media (301102.SZ) jointly released the 3D blockbuster "Evolution" on LED large screens in four business districts of Guangzhou Tianhe Road, Chengdu Chunxi Road, Chongqing Guanyin Bridge and Guiyang Fountain.

"Evolution" is Zhaoxun Media's first naked-eye 3D digital content blockbuster independently created using artificial intelligence technology to generate content (AIGC) technology.

In this video, AIGC technology has fully penetrated into the entire process management of the production project, including core project creativity, original painting design, dynamic storyboarding, three-dimensional execution evaluation, synthesis and expansion, screen content matching, etc., and finally created a It has unique visual effects and psychological impact.

The advertising and marketing industry welcomes a new AIGC revolution

The technological migration from generative AI-generated text to multi-modal multimedia has brought about a revolutionary breakthrough in artificial intelligence technology-generated content (AIGC). Zhaoxun Media's "evolutionary" content generation is a good proof.

AIGC technology shortens the production time of text, pictures and video content and reduces the difficulty of production. With the advancement of AI technology in the construction of underlying models of advertising content and the rapid iteration of its application, leading companies in the advertising industry represented by Zhaoxun Media are expected to lead the efficiency change in the advertising industry chain. Companies that are the first to adopt AI technology will be able to create additional barriers to competition in the creative and publishing areas of the advertising industry.

As a new content production method, AIGC is considered to be another revolution in information production methods after UGC and PGC. In particular, applications such as AI painting, AI writing, and AI video are playing an important role in stimulating creativity, improving content diversity, and reducing It has obvious advantages in terms of production cost and other aspects, and will be applied on a large scale.

This development trend is giving birth to broad development prospects for the advertising and marketing industry. AIGC has huge potential for commercialization. According to one agency's forecast, the market size will reach US$110 billion by 2030.

In the advertising and marketing industry, AI technology can significantly improve operational efficiency and use data collection functions to distinguish consumer groups, thereby saving a lot of time for marketing. At the same time, AIGC can also help marketing practitioners generate lower-cost, accurate information. Valid content.

Changjiang Securities believes that the current market focus is on the AI ​​application track. For the advertising and marketing industry, AI represents a brand new change. The core element of the advertising industry lies in the material generation and delivery model. AIGC's transformative empowerment of the industry is mainly reflected in that, on the one hand, AIGC can efficiently capture the most popular elements in the market and generate effective advertising materials more quickly; on the other hand, AIGC can improve The accuracy of user tags can improve user matching and platform traffic utilization, revitalize long-tail channel traffic, and empower the traditional marketing process across the entire chain.

Guotai Junan Securities also analyzed that AIGC is expected to expand the possibility of more video content. In terms of medium and long videos, AIGC will help produce low-budget works; in terms of short videos, if AIGC is applied to editing tools, the efficiency of users' creative ideas is expected to be improved, and the volume and richness of short video content is expected to be further expanded.

Zhaoxun Media’s “digital gene” has evolved again and is expected to build higher barriers to competition

At present, China’s advertising industry still focuses on the dissemination of traditional creative content. Zhaoxun Media presented naked-eye 3D content on large outdoor screens in Guangzhou, Guiyang, Chengdu, and Chongqing, triggering an exciting wave in the industry. It indicates that visual computing technology and even artificial intelligence technology have entered the advertising industry, changing not only the content itself, but also the ecological chain of the entire advertising industry.

With Zhaoxun Media’s layout and exploration in AI and other digital fields, Zhaoxun Media’s “digital gene” has been able to further develop and evolve. As a leader in the outdoor digital media industry, Zhaoxun Media has begun to advance in depth in digital content production fields such as AI.

From the perspective of market application, consumers urgently need rich and diverse communication content, as well as stunning and unique communication scenarios and experience effects. Digital outdoor is moving towards an experiential development direction. In an era dominated by experience, it is realized through technological means such as AIGC and virtual digital. Digital media technology will be more widely used and developed in urban business districts and other diverse marketing scenarios, and will also give birth to more diverse new digital advertising models.

Previously, Zhaoxun Media has combined the national "100 cities, 1,000 screens" policy layout to develop the second curve of urban business districts. In the future, these large outdoor screens will not only rely on strong business district locations, but also need to provide excellent customer experience. Value communication content amplifies the communication effect of outdoor large screens, and AI technology will undoubtedly become the only way to create stunning visual content.

In the eyes of industry insiders, Zhaoxun's deep dive into the field of digital content production is another growth of "Digital Zhaoxun", an exploration of new diversified tracks and the excavation of value growth points, and it is also an important step in creating a The conception and pursuit of future digital media space.

Based on advanced artificial intelligence technology, Zhaoxun Media has created more intelligent and personalized naked-eye 3D screen content creation, providing a better user experience. With the support of AIGC technology, customized content and functions can be quickly provided according to customer needs and preferences, making the naked-eye 3D screen experience more intelligent and efficient.

"Empowered by digital technology, Zhaoxun Media will be even more powerful. Through the deep integration of data, technology, and scenarios, the performance growth space will be full of imagination." According to the analysis of the above-mentioned market insiders, on the basis of AIGC, Zhaoxun Media will be even more powerful. The media will be able to use artificial intelligence technology to create large-screen linkage, intelligent broadcast scheduling, programmatic purchasing and other dynamic customer needs to better meet the application trends of digitalization and intelligence.

The industry insider also said that if Zhaoxun Media further builds a 3D application model in the future and uses artificial intelligence technology to realize secondary creation using existing video materials, automatic creation based on multi-modal modes such as text, pictures, and character movements, etc. The short video function will greatly shorten the advertising video production cycle while maintaining high-level visual effects. Moreover, it can make it possible to combine the advertising communication body and the virtual environment. As for the problems of large-scale output and difficulty in creative transformation that are commonly faced by the advertising industry, Zhaoxun Media currently has the ability to form unique solutions using artificial intelligence technology. Its leading AI production technology will greatly improve the production efficiency of advertising content. , will definitely have a profound impact on the entire industry.

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