Apple plans to raise prices! iPhone 15 series prices may rise significantly

News on July 14, according to the editor’s understanding, the iPhone 15 series planned to be launched by Apple will face a price increase. This report comes from Wedbush Securities, expected iPhone The standard version of the 15 will go up $100, while the Pro version could go up to $200. Apple hopes to make up for the cost pressure caused by the breakthrough improvements brought by the new iPhone by increasing the selling price.

The report pointed out that Apple’s upcoming iPhone 15. Be confident. It is reported that this series will usher in a major upgrade and is expected to attract 250 million iOS users who have not upgraded in the past four years to purchase. The new iPhone will bring many improvements, including a larger battery capacity, improved main camera quality, new design and more powerful performance. At the same time, this model will further integrate artificial intelligence technology to provide more intelligent functions and experiences.

It is understood that Apple plans to start producing iPhones next month 15, and preparations for stocking have begun. The initial stock volume is expected to be around 89 million to 98 million units, which can be flexibly adjusted according to market demand. The huge scale of this inventory reflects Apple's confidence in the sales prospects of the new iPhone.

Apple’s decision to increase prices is based on many considerations, including the launch of a ground-breaking iPhone 15 and the accurate estimation of market demand. Although the price increase may disappoint some consumers, Apple believes that by offering more powerful and smarter products, they can continue to attract users and maintain a competitive advantage in the high-end smartphone market.

The above is the detailed content of Apple plans to raise prices! iPhone 15 series prices may rise significantly. For more information, please follow other related articles on the PHP Chinese website!