Ctrip releases large vertical model of tourism industry Liang Jianzhang: AI strategy is to create reliable content and reliable recommendations

On July 17, Ctrip Group released the news of “Ctrip Wendao”, the first large vertical model in the tourism industry. “We hope that users can safely obtain reliable content and reliable recommendations in the travel industry through products such as ‘Ctrip.com’.” Liang Jianzhang, chairman of the board of directors of Ctrip Group, said that in the context of a smart society, tourism is a "spiritual industry that cannot be fully automated." Ctrip will embrace the development of the smart society with a positive attitude, continue to focus on the global tourism industry, and use artificial intelligence technology to provide excellent services before, during and after the trip through intelligent assistant services. "Liang Jianzhang said.

"Ctrip Wendao" is a large vertical model that screens 20 billion high-quality unstructured tourism data. It combines Ctrip's existing accurate structural real-time data with robots and search algorithms trained by Ctrip's history to develop a self-developed vertical model. training.

Liang Jianzhang introduced that in order to solve the problem of general AIGC and create a "reliable answer library" for the tourism industry, Ctrip has invested heavily in manually verifying common theme recommendations for hotels, attractions, and itineraries based on intelligent algorithms and formed a "Ctrip "Word-of-mouth List", but since travel is closely related to hot trends, users also want to avoid price peaks, so the "Ctrip Hotspot List" and "Ctrip Special Price List" were born. This set of lists has also become a representative content product with Ctrip characteristics.

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