Nintendo confirms that it will promote the film and television version of game IP, setting a new box office record for 'Mario Bros. Movie'

According to news from this site on August 4, Nintendo revealed in its new financial report released yesterday that the number of players of its Switch game console has continued to grow steadily. As of June this year, the number of global Switch game console players in the past In the past year, another 11 million people have been added, and the total number of players has exceeded 116 million.

▲ Picture source Nintendo’s second quarter financial report for 2023

According to reports from the foreign media "Financial Times", this quarter's performance The growth was driven by the success of "The Legend of Zelda: Kingdom Tears" and "The Super Mario Bros. Movie"

▲ Source Nintendo’s 2023 second quarter financial report

It only took more than a month for “The Legend of Zelda: Tears of the Kingdom” to squeeze into the TOP10 best-selling games, and “Mario Brothers: The Movie” even more According to data, as of July 30 this year, "Mario Brothers: The Movie" had 168.1 million global moviegoers and a cumulative box office revenue of US$1.349 billion (approximately 9.703 billion yuan), making it a milestone in the history of game film and television. No. 1 and No. 2 in the history of animated films (Note from this site: The highest-grossing animated film is "Frozen 2" with a box office of US$1.45 billion).

Nintendo claimed that The success of "Super Mario Bros. Movie" means that Nintendo can let others access the IP created by Nintendo through methods other than games. Nintendo's future is based on "Mario" The various experiences brought by "Big Movie" will fully promote the film and television development of its game IP.

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