Tatsuo Eguchi, President of Sony Interactive Entertainment (Shanghai) Co., Ltd.: In China, players' favorite game is 'Genshin Impact”

According to news from this site on August 2, at the China Joy 2023 game exhibition, Japanese media 4Gamer interviewed Tatsuo Eguchi, chairman and president of Shanghai Sony Interactive Entertainment (SIE). In the interview, Tatsuo Eguchi revealed the business status of PlayStation consoles in the Chinese market, and praised MiHoYo's influence in the game industry

The following is the relevant interview content compiled by this site:

Tatsuo Eguchi said that China is already the largest game market in the world, but the market is still dominated by mobile games, followed by PC games, and home game consoles are still in the Chinese market Belonging to the minority, although the spread speed of PS5 is twice that of PS4, China is still in the "stage of promoting console games." For example, the PlayStation PC GAMES displayed at the Sony booth at ChinaJoy emphasized "the features that allow you to play PlayStation games on a PC."

When talking about which game is the favorite among Chinese PlayStation players, Tatsuo Eguchi said that "Genshin Impact" is the most popular game.

▲ Picture source 4Gamer

Tatsuo Eguchi said that most Chinese players lack experience in contacting consoles, especially They are the younger generation who play "Genshin Impact". They prefer games that can be played anytime and anywhere. They have become accustomed to playing games on mobile phones and tablets instead of playing games on big screens such as TVs and computers at home.

##▲ Picture source 4Gamer

Tatsuo Eguchi pointed out that

"Genshin Impact" is a cross-platform game Free games, which is in line with Chinese players’ habits for games

. Players can use different devices to log in to the same account. This means that if the player owns a PlayStation console, he can usually play on his mobile phone and play on the big screen when he gets home. Continue to play, relatively suitable for the gaming needs of mainland Chinese players. Tatsuo Eguchi pointed out that the transformation of China's game industry is not centered around platform competition, but because of the huge impact of "Genshin Impact", the industry has adjusted its strategies, which coincides with the English name of "Genshin Impact" The literal translation of "Genshin Impact" echoes

Tatsuo Eguchi believes that PlayStation's advantages in console games and controller systems are experiences that MiHoYo does not have. They have been working with Sony SIE Shanghai for many years, starting from the development stages of Genshin Impact and eventually launching the PlayStation version. As the overseas version of "Genshin Impact" achieved great success in Japan and the United States, they began to consider the long-term goal of selling the game globally

In fact, with the popularity of "Genshin Impact", the development of China Businesses are increasingly considering cooperating with Sony to jointly develop console games. The key to Sony China is how to get players to develop the habit of "playing on the big screen, playing on consoles, and playing with their families"

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