Revealing why vivo is so focused on camera technology in terms of imaging chips

At the special event of the vivo Imaging Festival, vivo launched a new self-developed V3 imaging chip, which is a new generation of self-developed imaging chips after V1, V1, and V2. The reason why vivo decided to independently develop imaging chips is mainly because imaging chips play a vital role in the process of taking pictures and videography on mobile phones

Currently, imaging chips, often called ISP chips, specialize in taking pictures and videography image signal at the time. These chips are responsible for converting the light signal entering the sensor from the lens into a digital signal, and performing noise reduction, sharpening, color optimization and other processing to finally generate the picture

Domestic mobile phone manufacturing The reason why manufacturers prefer to independently develop imaging chips is that compared to developing the entire SOC chip, the development cost and difficulty of ISP chips are lower. Therefore, through independent research and development of imaging chips, manufacturers such as vivo can better control the effects of mobile phone photography and gain unique advantages in market competition

According to my understanding, vivo’s latest The released V3 imaging chip uses a new 6nm process technology, combined with a multi-concurrent AI perception-ISP architecture and a second-generation FIT interconnection system, which improves energy efficiency by 30% compared to the previous generation. This V3 imaging chip provides users with a super experience of 4K movie portrait mode such as movie-level bokeh blur, fully automatic subject focus detection and switching, movie-level skin texture optimization, and movie color processing. This makes vivo the first Android mobile phone manufacturer to realize 4K movie portrait video, and the first mobile phone manufacturer to have 4K-level post-shooting editing functions

In addition to the upgrade of self-developed chips, Vivo has also comprehensively constructed a composite algorithm matrix, including one engine and two major systems. Through the new vivo origin imaging engine VOIE (vivo origin imaging engine), vivo has improved the underlying basic algorithm capabilities, improving image quality, color tone and computing power. In addition, vivo has also developed a super-sensing portrait system and a sky night scene system for core user scenarios such as portraits and night scenes, continuing to lead the era of computational photography. The continuous improvement of these technologies will bring better photography and imaging experience to vivo mobile phones

vivo's continuous innovation in the field of self-developed imaging chips has enabled it to win more users and customers in the fiercely competitive smartphone market. Recognition provides strong support

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