Recently, an App called “Magic Camera” has caused a huge response on social media. This app quickly became popular with its AI-enhanced photo editing package that only costs 9.9 yuan. Many users praised its photo effects for being comparable to offline professional photography services, and some netizens even called for physical stores to withdraw. In response to this statement, Li Weiming, the person in charge of Magic Camera, accepted an interview with the media
It is understood that Alibaba’s innovative project Magic Camera may use an advanced LoRA model, which can be used without modifying the original SD model. Under such circumstances, customized painting styles, IPs and characters can be trained through a small amount of data to provide users with a more personalized photo retouching experience
Li Weiming emphasized in the interview that magic The camera is not in competition with traditional physical photography stores, but hopes to develop together with offline photographers. He said that the product form of Magic Camera is similar to offline photography services, but they prefer to regard themselves as a partner of offline photographers and are committed to providing more tools and possibilities to the entire industry, rather than simply Replacing physical stores
Li Weiming said that no matter how technology develops, the photography and shooting process has unique meaning and value, which cannot be replaced by any technology. He gave an example to explain. For example, when taking a family photo, it contains the emotion of family reunion and recording beautiful moments together. This experience cannot be replicated by AI technology
In order to expand market share, Magic Camera plans to launch a commercial workstation tomorrow and invite designers in the industry to participate in internal testing of template design. The goal of Magic Camera is not just to compete with competitors, but to provide more ecological products for the entire industry and promote the common development of the industry
The emergence of Magic Camera has caused a stir in the industry and users’ attention. Although the App performs well in AI refined photos, the shooting process and emotional experience are still irreplaceable core elements. The person in charge of Magic Camera emphasized that their goal is to cooperate with offline photographers to jointly explore and enrich the development of the industry and provide users with more high-quality photography experiences
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