According to news on August 3, although GAC Trumpchi caused a sensation with a J-20 fighter model and the platform of top two-dimensional coser Karina, in fact, GAC Trumpchi’s cars frequently have quality problems , sales are gradually declining
Recent data shows that GAC Trumpchi’s sales in the past two and a half years were 324,200 vehicles, 362,000 vehicles and 188,000 vehicles respectively, compared with the peak annual sales of 535,000 vehicles , there is an obvious gap. Although the brand has always claimed to be "the car of choice for young people", due to continued quality problems, consumers' trust in it continues to decline
According to statistics from Cheqi.com Data shows that in the past month, GAC Trumpchi GS8 2022 dual-engine series has received more than 130 complaints. The complaints include car and machine lags, voice assistant malfunctions, alarms being accidentally triggered and other issues. Especially last month, the GAC Trumpchi GS8 vehicle system experienced a black screen freeze problem in a large area, triggering complaints from thousands of car owners. Some owners have repaired the problem many times, but the problem has not been solved. Last year, GAC Trumpchi's 2022 Trumpchi GS4 also received collective complaints from car owners. The main problems involved blurred 360-degree panoramic images, blurry screens in no light or low light conditions at night, etc.
GAC Trumpchi The actual performance of another Qi model, the Shadow Leopard, is far from what is advertised. The car claims that it only takes 6.95 seconds to accelerate from zero to 100, but actual testing shows that the acceleration time reaches 8.2 seconds. In addition, Shadow Leopard also frequently experienced quality problems such as battery loss, engine oil leakage, window air leakage, window lift failure, and abnormal noise in shock absorption, which seriously affected consumers' car buying experience
GAC Trumpchi has been attracting young users through marketing methods such as celebrity endorsements and cooperation with the two-dimensional Karina. However, due to the accumulation of quality problems, the brand's performance in the market is not ideal. Faced with consumers' concerns about vehicle quality, GAC Trumpchi needs to strengthen quality control and improve after-sales service to rebuild consumer confidence. Simply relying on celebrity endorsements and marketing methods to attract users cannot sustain the sustainable development of a brand
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