AI cannot deconstruct and innovate traditional cultural symbols

From the late 1950s to the early 1960s, a group of artists and writers stayed in a dilapidated hotel in Paris, which later generations called the "Beat Hotel." This group of "beat generation" relied on occasional bursts of creativity to complete strange artistic grafting and laid the foundation for the subsequent countercultural revolution.

Brian Gissing is an artist who came up with a creative method called "cutting" when he was staying in a hotel. He uses a utility knife to finely cut books or journals and then pastes the contents onto paper to create new and unique works. In Barry Myers' book "Beat Hotel", he describes Gissing's artistic method of deconstruction and reconstruction. The disassembly of these works brings great uneasiness to the viewer

Today, we seem to be facing a similar wave again. Generative AI is creating all kinds of artwork and text at an alarming rate, stoking tensions between artists and a new generation of creators, as if we are back in the 1960s when Gissing launched his attack on mainstream culture

Time is on Your Side

Scott Belsky is Adobe’s chief strategy officer, coming originally from the startup Behance. In 2012, Adobe acquired Behance for $150 million. In 2019, Adobe launched Moodboards, a platform for artists to collect artistic inspiration, aiming to provide them with a starting point for creative ideas

Creativity is mankind’s greatest resource recycling project, by drawing from the past Inspired and combined with personal ideas, worldviews and experiences to create something new and unprecedented

"Computers achieve this effect through a true random number generator, not like the human brain The same reliance on pseudo-random number generators that are inextricably linked to things ingrained in our minds."

Belsky believes that Firefly is not just a creative theory, but a specific function , which can be achieved through generative AI tools. Firefly allows artists to describe images or styles and generate reference results in a short time. Similar to other generative AI tools, artists can interact with the machine at any time and adjust the results as needed. The original material used comes from Adobe Stock and public domain/open source art libraries

However, this creative process seems completely different from the original beat generation artists and their aesthetic style. Many of today's creative works are purely for commercial purposes or to directly meet aesthetic consumer needs. Although the impact of generative AI on commercial creative work may be less severe than in areas such as text writing, practitioners are still concerned that they will be completely replaced by the new technology. In other words, will AI take away creative work from humans?

Belsky believes that we don’t need to worry, because generative AI is not meant to replace creative people, but to save more time for practitioners. He believes that many creative, routine, mundane and repetitive tasks will be replaced by AI, allowing creative professionals to use their free time to improve the standard of digital experience. As a result, they will only get better because they will have more time and energy to explore more possibilities

Will the job market be affected?

Creative work is often stressful, so will generative AI cause creative people to lose their jobs? This question is complex and there is currently no clear answer. However, Belsky also admitted that as AI technology becomes more popular in the workplace, some positions will indeed disappear. But for most creatives, there is no need to worry too much: "What the industry ultimately needs is more practitioners, because they can unleash rich creativity, not less."

He believes that by integrating creative processes with customer experience, companies can gain wider space for experience improvement. In other words, they can use the same resources to create personalized experiences for different customer groups, fully mine the performance data related to the assets, and continuously adjust and optimize over time

亚Aaron Levie, CEO of Box, pointed out that AI has limited capabilities and cannot replace human work in all aspects. Therefore, there may be other angles worth exploring as to whether AI will cause people to lose their jobs. He emphasized in the interview that people are overly optimistic about the capabilities of AI and underestimate the depth and depth of human integration of different tasks. significance. Because of this, people often fail to predict. Some people think that AI can complete specific tasks well enough to replace humans, but in fact this is impossible. The process of human work involves the trade-off of countless variables and actions

While we can use generative AI to create stories or works of art, robots still lack the soul of an artist, that is, an understanding of the creative process. It's just copying an existing style, and art needs to incorporate human emotion, and there's currently no effective way to distill emotion into a computer program. Therefore, the same conclusion applies to creative work

Although references and borrowings from past works still exist, just like Gissing's tailoring method, this does not weaken the originality of the creative results, because without the artist's continuous output, artificial intelligence cannot quickly generate based on these materials. New product

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