According to news on August 5, Huawei officially released the new Hongmeng HarmonyOS at the recently held HDC 2023 conference. 4 operating system, bringing users a comprehensive experience upgrade. According to Huawei, a new generation of flagship mobile phones such as Mate60 will be launched in the future. It is expected that 2023 will usher in a wave of rebound in the mobile phone field.
At the HDC 2023 conference, Huawei quoted data from market research institutions and stated that Huawei mobile phones ranked second in the domestic high-end market share, second only to another mobile phone brand. At the same time, Huawei has maintained a leading position in the shipment volume of smart wearable products in the Chinese market, becoming the preferred brand for smart wearables in the Chinese market. The popularity of the HarmonyOS brand continues to rise, growing year after year
According to the China smartphone market report released by IDC, Huawei's market share reached 13% in the second quarter, tied for fifth place with Xiaomi, with a year-on-year increase of as much as 76.1%. Huawei and Apple are the only two mobile phone brands to achieve year-on-year growth, but Apple’s growth rate is relatively low, only 6.1%
With the launch of Huawei’s new generation flagship Mate60 series Released, Huawei mobile phone sales are expected to peak again in the next two quarters. According to forecasts from McGillough Consulting, Huawei's mobile phone shipments are expected to grow by 25% this year, reaching 38 million units. Although global mobile phone shipments are expected to decline by 4%, shipments of brands such as Samsung, Xiaomi, OPPO, vivo and Lenovo generally declined slightly, while Huawei's sub-brand Honor increased slightly
huawei previously Announced that this year’s shipment target is 40 million units, an increase of 10 million units from the beginning of the year, showing full confidence in the product. Considering that Huawei’s mobile phones are mainly targeted at the mid-to-high-end market, this sales growth undoubtedly marks Huawei’s strong return in the mobile phone field
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