China releases 'Technical Specifications for Anonymous Subscription Communication Services' standard

According to news from this site on August 9, the Unified Push Working Committee announced today that the "Anonymous Subscription Communication Service Technical Specification" standard led by the China Academy of Information and Communications Technology, participated by the Unified Push Working Committee, and under the jurisdiction of the Internet Society of China has been compiled. Relevant capabilities have been jointly debugged, and multiple rounds of internal testing have been completed with the industry.

At the "2023 Digital Ecological Development Conference" held by China Academy of Information and Communications Technology Taier Terminal Laboratory, China Internet Society, Unified Push Working Committee, China Academy of Information and Communications Technology Taier Terminal Laboratory, China Advertising Association, Xinhua Network and operator representatives jointly released the standard for "Anonymous Subscription Service" and conducted a live demonstration. Technical verification will then be carried out with more Internet service providers to explore more business models

▲ Picture source TAF Association Unified Push Working Committee Public Account

According to the introduction, our country officially released the " "Measures to Restore and Expand Consumption" (commonly known as the "20 Measures to Promote Consumption"), which clearly puts forward requirements for accelerating the construction of digital consumption infrastructure and the digital transformation of traditional consumption. Currently, Internet service providers provide users with information such as offers and product discounts through terminal notification services (including push messages). In this process, how to better protect users' sensitive information and improve users' consumption experience is of great significance to promoting consumption.

The Unified Push Working Committee stated that in real practice, a large number of users have Willingness to obtain necessary information about target products, understand product marketing strategies, and carry out necessary interactions with merchants in a timely manner. In the traditional solution implementation path, this process is also easily accompanied by the leakage of user information, causing users to lose full life cycle control of personal information after submitting relevant information, and are frequently harassed by information such as advertising, promotion and even fraud. Greatly reduces the user's consumption experience.

Based on this, the Unified Push Working Committee, together with operators and industry organizations, jointly proposed a technical implementation plan for "anonymous subscription communication services". The core is that, after the user actively authorizes it, through the operation The business's core capabilities generate "temporary numbers" and anonymous ID for users to ensure that users' personal information cannot be obtained by applications after browsing, consulting, and subscribing information, thus protecting users' privacy.

"Anonymous Subscription Communication Service" not only protects user privacy by ensuring "one-way transparency" of user information during the service process, but also introduces a "subscription mechanism" and an "expiration mechanism." This means that merchants can only provide services at the frequency allowed by the user during the time period authorized by the user. In addition, the user's subscription has a validity period. Once it expires, the merchant will no longer be able to contact the user

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