Mercedes-Benz announces: Electric vehicles will adopt Tesla charging standards; stable pricing and brand value are key

As a leader in the field of electric vehicles, Tesla’s extensive network of super charging stations in North America provides convenience to electric vehicle owners. However, Tesla’s pricing strategy has been constantly adjusted based on market demand and competition, which has brought instability to consumers’ car-buying experience

Recently, Mercedes-Benz announced an important decision that caused a stir in the entire industry s concern. From 2025, all Mercedes-Benz electric vehicles will adopt Tesla's North American Charging Standard (NACS), and Mercedes-Benz owners will be able to use Tesla's Supercharging stations. This collaboration will provide consumers with more charging options and strengthen the interoperability of the two brands in terms of charging facilities

However, compared to Tesla’s frequent By adjusting prices, Mercedes-Benz appears to be more stable in its pricing strategy. Mercedes-Benz CEO Kallenius emphasized in a recent interview: "Brands like Mercedes-Benz usually do not adjust prices frequently. We pay more attention to maintaining the long-term stability of vehicle value and brand image." His remarks highlighted Mercedes-Benz's emphasis on brand value and brand image. Commitment to vehicle value retention

It is understood that Mercedes-Benz is actively promoting corporate transformation and plans to achieve zero emission goals by 2039. To this end, Mercedes-Benz has invested billions of dollars to launch new electric models such as EQE and EQS, and needs to flexibly respond to the challenges of the global economic situation, such as macroeconomic weakness caused by rising inflation and interest rates, and lower-than-expected sales in markets such as China. The situation

Therefore, in order to adapt to market changes, Mercedes-Benz needs to flexibly adjust the production ratio of electric vehicles and traditional internal combustion locomotives, and build large-scale production bases in different regions to meet market demand. Kallenius pointed out: "This flexibility applies not only to the United States, but also to Germany, China and other regions."

Mercedes-Benz will maintain its own pricing strategy, focusing on price stability and high-end brand image, unlike Tesla . Despite cooperating with Tesla on charging, Mercedes-Benz will continue to lead the field of electric vehicles with its unique concept and market positioning

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