News on August 18, it was recently reported that NIO, a well-known Chinese electric vehicle manufacturer, has launched a limited-time preferential policy in order to promote its inventory models. It is understood that this promotion is targeted at Weilai's ET5 model. For specific batches of vehicles that have been in stock for more than 90 days, car buyers can enjoy a direct cash discount of up to 24,000 yuan. This promotion started last week and is expected to last until next weekend
According to reports, the average inventory time of ET5 stock models participating in this promotion exceeds 100 days, and even a few exhibition cars have the inventory time of More than 200 days. NIO sales staff revealed that this preferential policy is specially designed for ET5 models that have been in stock for more than 90 days. When consumers place an order to purchase an ET5 on the official Weilai App, if the selected model happens to be an in-stock vehicle that meets the preferential conditions and the order is not locked, they can choose to purchase and enjoy the discount. However, it should be noted that the configuration options of these vehicles may be subject to certain restrictions
In recent years, competition in China's electric vehicle market has been fierce, and major manufacturers have launched promotional activities to Stimulate sales. According to my understanding, NIO hopes to reduce inventory pressure through this move and free up more space for upcoming new models or other inventory models. This cash discount policy for stock ET5 models is expected to attract consumers who plan to purchase NIO vehicles, but buyers need to note that due to the special nature of this promotion, there may be some restrictions on vehicle configuration
To sum up, in order to cope with the inventory challenge, NIO has launched a cash preferential policy for ET5 models in stock for more than 90 days. This may help boost sales of inventory vehicles, but consumers also need to consider the limitations of vehicle configurations while enjoying the discounts. As the electric vehicle market develops rapidly, manufacturers will continue to seek innovative sales strategies to cope with market competition
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