Mercedes-Benz CEO Kallenius: Continue to adhere to a stable pricing strategy and focus on sustainable development

According to news on August 16, Mercedes-Benz CEO Kallenius said in an interview recently that the brand will not imitate Tesla’s market pricing strategy, which is to conduct floating pricing according to market conditions

Kallenius pointed out that in any market, people will pay close attention to operations, demand and supply. However, for a well-known brand like Mercedes-Benz, frequently changing pricing is usually not a wise direction to go. He believes that constant adjustments to selling prices may lower consumers' expectations for brand value and vehicle value retention. Instead, he emphasized that the primary goal in the future is to provide new models that are durable and have high residual value

Kallenius further stated that although the Chinese market is currently relatively flat, it is necessary to maintain Pricing stability requires flexibility in other aspects. This means that according to changes in market demand, the proportion of pure electric models and traditional fuel models on the production line needs to be adjusted.

According to the editor’s understanding, Kallenius also revealed that Mercedes-Benz is investing billions or even tens of billions of dollars in The development of electrification in response to changes in the industry. He made it clear that the future of transportation must move towards the goal of zero emissions. This is a clear direction, although it requires paying a huge price.

The rewrite on charging facilities is as follows: Mercedes-Benz will launch a new project in July this year It was announced at the beginning of the month that starting in 2024, Mercedes-Benz owners in North America will be able to use Tesla’s Superchargers to charge their electric vehicles. Starting from 2025, Mercedes-Benz will become the first German automaker to directly adopt Tesla's North American Charging Standard (NACS) in new models. Kallenius explained that this decision was not made lightly. After careful analysis, Mercedes-Benz believes that adopting the NACS standard is a mid- to long-term solution, rather than the CCS (Combined Charging System) that was previously approved by the US government.

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