Chen Rui: It is expected that Bilibili's daily active users will exceed 100 million for the first time in the third quarter

The unaudited financial report for the second quarter of 2023 was announced by Bilibili (hereinafter referred to as "Bilibili") on the evening of August 17th

According to the financial report, Bilibili ranked second Total quarterly revenue reached 5.304 billion yuan, an increase of 8% compared with the same period last year. Gross profit reached 1.2 billion yuan, a year-on-year increase of 66%. After adjustment, the net loss was 964 million yuan, narrowed by 51% year-on-year.

After the financial report was released, Bilibili’s chairman and CEO Chen Rui, Vice Chairman and Chief Operating Officer Li Ni, and Chief Financial Officer Fan Xin and other company executives participated in the subsequent financial report conference call, interpreting the key points of the financial report and answering analysts' questions

The following is the main content of the analyst Q&A session of this conference call:

CICC analyst Zhang Xueqing: The company’s number of daily active users continued to grow in the second quarter. I would like to ask the management about its future daily active users. What is the outlook for the changing trend of numbers? In addition, how has the user growth performance during the recent summer peak season been?

Chen Rui: I have always emphasized that improving capabilities and achieving a healthy number of daily active users are the two most important goals of the company. We have been actively implementing them in actual work since last year. In the second quarter of this year, although the company's marketing expenses fell by 22% year-on-year, the number of our daily active users increased by 15% year-on-year to 96.5 million, and the average daily usage time of users also reached 94 minutes, setting a record for the same period last year. new highs. The total community usage time has increased by 22% year-on-year. All these data are very healthy and positive in my opinion

We believe that increasing the number of daily active users is the premise and foundation for Bilibili to achieve profitability. Over the past few years, we have gradually developed a way to convert traffic into revenue through advertising and live streaming. We believe that the growth in daily active users and revenue growth will form a positive flywheel. In the second quarter, our advertising and live broadcast businesses achieved year-on-year growth of 36% and 32% respectively, which exceeded the industry average.

Looking forward to the summer, we can see the daily growth of station B. The number of active users and average daily usage time maintained healthy and strong growth. It is expected that the number of daily active users of Station B will exceed 100 million for the first time in the third quarter, and we also predict that the average daily usage time will hit a new high. On the premise of controlling market expenses, we are confident to attract and retain more users through Bilibili's high-quality content and community, achieve healthy growth in the number of daily active users, and convert high-quality users into commercial revenue

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