Built-in Ryzen AI engine, AMD Ryzen 7040 processor brings a smarter mobile office experience

The concept of artificial intelligence AI has long been known to people, including in film and television dramas, those visual and voice interaction scenes are full of science fiction and impressive. Nowadays, similar scenes have come to us, and AI can more efficiently meet our needs in work and life, especially generative artificial intelligence, such as GPT, Baidu Wenxinyiyan, etc., in creative painting and article generation, As well as intelligent AI hosting, AI music creation, etc., we can truly feel the power of AI.

However, all AI is inseparable from computing, including software and hardware. Its implementation process is mainly in large computing centers or clouds. Specific to the processor and the AI ​​application implemented on the computing terminal, it has to be When it comes to the AMD Zen 4 architecture Ryzen 7040H/HS series processors, its built-in XDNA architecture Ryzen AI engine makes it the world's first x86 processor series with an integrated AI engine.

A big advantage of moving artificial intelligence workloads from the cloud to local hardware is that it can reduce delays caused by hardware and networks, multi-task processing is faster, and sensitive data can be isolated from the cloud. , to avoid the leakage of personal privacy. At the software level, AMD officials also stated that the Ryzen AI software platform will be fully launched later this year. It will provide developers with the tools needed to add AI to existing applications and create brand new programs with new, Exciting ways to take advantage of this emerging field.

The new AMDXDNA AI engine architecture was unveiled at this year's 2023 Taipei Computex exhibition. An ASUS Strix Scar 17 notebook equipped with a Ryzen 9 7940HS processor was used as a hosting platform to demonstrate its use in Windows system settings. Turn on the camera's automatic framing, eye contact correction, advanced background blur and other functions. Behind these functions are efficiently processed by the Ryzen AI engine. It is worth mentioning that after turning on these functions, the CPU usage will not be obvious. Increase.

The Razer Blade 14 2023 gaming notebook we reviewed a few days ago is also equipped with the Ryzen 9 7940HS processor based on the Ryzen AI engine based on the XDNA architecture. The core code is "Phoenix (Phoenix)", 4nm process, Zen 4 architecture, compared with the previous generation Zen 3/3 architecture, there are significant improvements in IPC, operating frequency and energy efficiency ratio. It has 8 cores and 16 threads, with a maximum acceleration frequency of 5.2GHz. It integrates the Radeon 780M graphics card with RDNA 3 architecture, has 12 CUs, and has a frequency of up to 2800 MHz.

It is worth mentioning that AMD has also launched in-depth cooperation with Microsoft and has integrated Ryzen AI in Windows 11 system settings to support Windows Studio Effects, which means that as long as you are using a processor that supports the Ryzen AI engine , you can experience related functions directly in Windows system settings.

In the system device, AMD IPU Device refers to the built-in Ryzen AI engine chip

For users, it is now easy to experience the Camera application that comes with Windows 11. For example, when we participate in a video conference or chat with friends, we can achieve more special effects through the Ryzen AI-powered webcam, and it is low-cost. Latency, low energy consumption. The special effects currently available include the following:

　1. Eye contact: Similar to what we often call human eye tracking. When videoing, your eyes are not always facing the camera, and the other party can easily see it and think that you are not paying attention. With AMD's AI function, the camera can always track your eyeballs and maintain eye contact with the other party.

　2. Automatic framing: When giving a speech, it is inevitable to move left and right, front and back. Under a traditional camera, the moving speaker may accidentally leave the screen, or always be on the edge. It will affect the viewer’s visual experience. The Auto Framing feature keeps the lens focused on you and automatically pans or zooms in to keep you in the frame.

　3. Background effect: During a video conference, if it is inconvenient for the other party to see the scene you are in, or the background is too cluttered, you can turn on the background blur effect.

Let’s take a look at the actual effect

Just search and open the camera app in Windows 11, and turn on automatic framing, eye contact, and background effects in the video options. You can see the two pictures below. The picture on the left has no effect. After the effect is turned on, the picture on the right has the background and blur processing, and the eyes have changed from looking down slightly to staring. This video effect is natural. a lot of

The other is automatic framing. In fact, when we are giving a speech in a video conference, or when we are video chatting with family members, there may be movement. Once the amplitude is too large, it may cause the characters to disappear from the picture, or make them disappear. The other party saw an uncoordinated picture. Therefore, after the automatic framing is turned on, the person giving the lecture can be placed in the center of the screen and become the focus at any time.

In the experience, we can clearly feel the camera effect brought by Ryzen AI engine acceleration, and the conversion effect is also very smooth. In fact, this is just one aspect. Due to the powerful CPU performance, it will definitely be able to undertake more local AI tasks in the future, such as cooperation with Adobe in content creation, painting, PPT generation, etc., which can be easily implemented on a portable laptop

The Ryzen 9 7940HS processor shows excellent performance on the Razer Blade 14 2023 notebook. In addition to delivering lower latency and faster video applications, the processor also offers better energy efficiency. When the Leiyun control center is set to enhanced mode and maximum fan speed mode, the FPU mode of AIDA64 is used to perform a single copy of the CPU. The power consumption of the processor is stable at 80W and the temperature is 96°C during 15 minutes of continuous operation. Compared with the 13th generation Intel Core H/HX series processors, the Ryzen 9 7940HS processor exhibits lower power consumption. In addition, the Ryzen 9 7940HS processor adopts a full large-core design and integrates the current strongest RDNA 3 architecture and the Radeon 780M graphics card with 12 computing units, making it significantly superior in multi-tasking and graphics and video processing. Advantage

The Ryzen 9 7940HS processor has powerful performance and adopts a thin and light body design. However, there is no compromise when it comes to battery life. The Razer Blade 14 2023 is equipped with a 68.1Wh battery and achieved a surprising result of up to 9 hours and 48 minutes when tested using PCMark 10’s modern office scenario. This shows that the energy consumption ratio optimization of Ryzen 7040HS series mobile processors is far ahead of the Core series processors

　Write at the end

Although Intel has also announced that it will provide VPU units specifically for AI acceleration on its future 14th generation Core Meteor Lake, AMD Ryzen AI solutions have been first implemented on this generation of X86 processors, and include Ryzen The AI ​​software platform has also provided developers with demos and code samples that they can try out. With further support for AI developers and related ecosystems, there will be more AI operations running on AMD XDNA in the future. Considering that the next version of Windows will focus more on the AI ​​experience and integrate more artificial intelligence features, AMD’s first-mover advantage in the dedicated AI engine can be said to be unmatched by its competitors.

It can be seen from the above that although the application of AI on personal computer terminals is still in its infancy, it has brought visible effects to notebook computers such as high energy efficiency, low latency, long battery life, innovative and efficient experience, and the current full-scale The industry is at the cusp of AI, so AI technology that is more intelligent, more efficient, and has more application scenarios can still be used in personal computer products in the future. The launch of AMD Ryzen AI engine has obviously prepared for the layout of the future AI ecosystem in advance.

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