Microsoft is trying to convince Chrome users to make Bing their default search engine

According to news on August 23, Microsoft’s recent practice of promoting its products on its operating system Windows and browser Edge has aroused users’ attention and response. Although Microsoft has tried various ways to market its products to users in the past, these practices have caused some dissatisfaction among users.

It is understood that Microsoft’s promotion methods include pop-up ads, banner prompts, reminders to change the default browser or search engine, reset application default settings, and enable telemetry data collection. Although users have repeatedly asked Microsoft to reduce these promotional practices, Microsoft seems to have no intention of stopping. Recently, Microsoft has launched a new attempt, which is to send Windows ads to users who use the Chrome browser, hoping that they will set Bing as their default search engine.

A user named Steven Parker in his Windows This new ad was discovered on 10 computers. The ad used some tempting wording, such as promising to "improve the search experience," "give away Microsoft reward points," and "introduce new artificial intelligence-driven Bing search." with previous Windows 11 upgrade prompts are different. This time the advertisement also specifically includes a "no switch" option, allowing users to reject the offer. According to reports, this advertisement first appeared in June 2023.

In addition to the pop-up advertisements in the lower right corner of the screen, users also discovered an unknown process named "BGAUpell", which is located in the C:\Windows\Temp\MUBSTemp folder but cannot be accessed.

According to the editor’s understanding, pushing Bing ads to Chrome users may be an experiment targeting specific regions or specific user groups. Virustotal scan results show that the executable file will obtain browser-related parameters, such as browser version, default settings, identifiers and other information.

Although Microsoft has many excellent products, its overly aggressive marketing strategies seem to have caused dissatisfaction among its core audience. Users generally hope that companies can be more cautious when promoting products and fully consider user experience and feedback. In the highly competitive technology market, the balance of marketing strategies is crucial for companies to maintain user relationships and reputation.

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