Xiaomi App Store's special red envelope event has stopped serving, and the business adjustments behind it have attracted attention

News on August 23, according to feedback from netizens, Xiaomi App Store recently issued an announcement about the adjustment of its special red envelope service. According to the announcement, due to business adjustments, the red envelope special session of Xiaomi App Store will officially cease services on September 20, 2023.

The announcement shows that starting from September 18, 2023, the red envelope special session of Xiaomi App Store will gradually close all tasks and will no longer provide red envelope tasks, but the relevant pages will be retained. Subsequently, on September 20, 2023, the red envelope special event will be completely offline and will no longer provide services to the outside world. It is worth noting that red envelopes that have been received and stored in Xiaomi Wallet before this will not be affected and can still be used normally.

For red envelopes that have been received from Xiaomi Wallet, users need to complete the bank card binding operation within 30 days from the date of receipt to ensure that the red envelopes will not expire. If the bank card is not bound within the specified time, the red envelope received will become invalid. To avoid this situation, users need to go to Xiaomi Wallet as soon as possible to bind the bank card.

Since the Xiaomi App Store launched the "Red Envelope Special" function in 2017, it has been welcomed by many users. Every day, users can obtain red envelopes ranging from 0.01 yuan to 3 yuan by downloading specific applications, with two opportunities to receive them every day. After users install and experience the corresponding application, they only need to return to the Xiaomi App Store to receive rewards.

According to the editor’s understanding, the suspension of service for the Xiaomi App Store Red Packet Special may be related to the adjustment of its business development strategy. After enjoying the special benefits of red envelopes for many years, users may look for other similar discounts. For red envelopes that have been received, users also need to pay attention to completing the bank card binding in time to avoid losing this additional benefit.

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