Nezha Auto CEO discusses communication strategies: Consider setting up a legal department to maintain reputation

Recently, the CEO of Nezha Automobile published an article on Weibo, talking about the issue of communication with car owners, and said that the company will consider setting up a legal department to deal with false remarks and slander

Regarding the complaints and feedback from car owners through different channels, Zhang Yong made a summary based on conversations with car owners and internal investigations. He points out that customers who have a good experience with their vehicles often don't speak up, while owners who have problems are more likely to speak up, so the problems appear to be more prominent. Additionally, the same issue may recur across multiple channels unless the issue is fully resolved, whether or not the issue is being worked on. He also noticed that some owners would apply personal issues broadly to the entire model, causing the car to appear troubled. At the same time, in order to attract attention, some car owners may exaggerate vehicle problems, and even trolls from other companies may influence public opinion by slandering and spreading rumors. Zhang Yong emphasized that Nezha Automobile will continue to take problems seriously and make every effort to solve quality problems, but will no longer tolerate false statements and defamation. They are considering activating the legal department to deal with such problems.

In previous reports, many emerging car companies have set up their own legal departments and provided feedback on their official Weibo. For example, NIO launched the official Weibo of the Ministry of Justice on May 8, followed closely by Xpeng Motors on May 9. Tesla and Li Auto also have legal departments and provide information on their official Weibo. Leapmotor established a legal department on May 15 and issued a formal statement. Therefore, Nezha Auto’s legal department will also officially debut in the near future. This is an important channel for handling public opinions and responding to issues

Generally speaking, emerging car companies are paying more and more attention to communication with car owners, especially When dealing with rumors and false claims, they tend to respond proactively to maintain brand reputation and solve problems. By setting up legal departments and using official Weibo, these car companies can interact with car owners more effectively, deliver accurate information and respond to concerns. According to the editor's understanding, this practice has become common in the automotive industry and will continue to play an important role in the future

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