DJI secretly develops electric bicycles internally, targeting overseas high-end markets

According to reports from multiple sources, DJI, a well-known Chinese technology company, plans to enter the electric bicycle market, with the project codename starting with "EB". According to the news, the project is led by Alex Jia, a senior engineer who once held a key position in the DJI stabilizer product line, and is still in the confidential stage. This project was launched as early as 2020. It is mainly aimed at high-end models, focusing on sports off-road scenes, and focusing on overseas markets. Although the latest development is that it is "already developing its own Ebike system", DJI has not officially commented yet

According to the editor's understanding, the Ebike project will be used in the European bicycle stock market and Competition begins in the incremental U.S. bicycle market. Taking Europe as an example, there are currently 250 million bicycles in the region, and about 20 million are sold every year. It is estimated that by 2025, the penetration rate of electric bicycles is expected to reach 50%. As another important market, the United States has 59 million cycling enthusiasts. In the electric bicycle market, the Ebike project will be positioned at the high end. Ordinary electric bicycles are mostly priced around US$1,000, while higher-end products are priced around US$4,000. This is mainly because high-end products have higher requirements in terms of motors and batteries.

DJI Innovations has achieved success in aerial drones, handheld photography equipment and commercial fields, covering agricultural drones, industrial drones, vehicle-mounted products and education. Recently, they announced an intelligent driving solution called "Chengxing". Baojun Cloud has been launched on August 10, while the DJI version is expected to be released in September.

It should be noted that , the above information is compiled based on reports from multiple sources, and the specific situation has yet to be further confirmed and announced by DJI officials

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