It is reported that Xiaomi Automobile Factory is urgently recruiting more than 100 workers, and Lei Jun has taken another step towards his goal of building cars.

Xiaomi has made significant progress in car manufacturing.

Recently there are rumors that Xiaomi has obtained the qualification to build a car. Regarding this news, Xiaomi officials have not commented yet.

However, Sina Technology exclusively learned from Xiaomi suppliers that Xiaomi Automobile Factory has recently started recruiting workers, opening up multiple positions such as painting operators and battery workshop operators.

This means that Xiaomi Motors is about to enter the production stage, and it also confirms the reliability of the above rumors.

According to the timetable previously given by Xiaomi, Xiaomi cars will be mass-produced in the first half of 2024. Lei Jun, Chairman of Xiaomi, has set a goal for Xiaomi Auto to enter the top five in the world. With such fierce competition in new energy vehicles, can this goal really be achieved?

There is a shortage of more than 100 workers, and those with experience in traditional car companies will be given priority

A supplier that provides recruitment services for Xiaomi's automobile factory revealed to Sina Technology that starting in August this year, Xiaomi began to open its cars to the outside world. Factory general worker recruitment. Currently there are more than 100 vacancies, and the recruitment process is very fast.

It is reported that the positions open at Xiaomi Automobile Factory include painting operators, battery workshop operators, welding workshop equipment maintenance workers, painting workshop equipment maintenance, and battery workshop maintenance workers.

From the recruitment requirements, it is not too high, but the salary is pretty good. Taking painting operators as an example, the education requirement is technical secondary school or above and the age is under 28 years old. Those who have graduated for less than one year must have internship experience in an automobile factory. The monthly salary is 4,300 yuan, and they can get 18 yuan a year; Factory work experience. The education requirement is technical secondary school or above, and the age is under 28 years old. It is preferred to have working experience in a car company factory. Experience in traditional car companies such as BAIC, Great Wall, Changan, etc. is preferred.

The supplier stated that this position has a five-day, 8-hour work system, and overtime pay is payable. The salary varies depending on the position. However, all positions have a five-day, eight-hour work system, overtime pay is paid separately, five insurances and one housing fund are provided, and a formal labor contract is signed with Xiaomi. In addition, food and accommodation are free, and the shuttle bus is free.

But this information has not yet been officially confirmed by Xiaomi. It is also revealed that the recruitment is for Xiaomi Motors’ factory in Yizhuang, Beijing. Xiaomi Motors is building a complete vehicle factory in two phases. The cumulative annual output of the factory is expected to be 300,000 vehicles, with the production capacity of the first and second phases both being 150,000 vehicles. In June this year, the first phase of the factory officially passed completion acceptance.

Recently, foreign media quoted people familiar with the matter as saying that Xiaomi has received approval from China’s national planning department to produce electric vehicles (EV), marking the smartphone maker’s goal of “producing cars early next year.” An important step has been taken. According to reports, the National Development and Reform Commission, which oversees new investment and production capacity in China’s auto industry, earlier this month approved the production of electric vehicles by Beijing-based Xiaomi. The opening of general worker recruitment also means that Xiaomi Motors is about to enter the production stage.

In previous annual speeches, Xiaomi founder, chairman and CEO Lei Jun unexpectedly did not mention Xiaomi’s latest progress in car manufacturing. But recently, Xiaomi executives including Lei Jun exposed some information about Xiaomi cars on Weibo.

On August 19, Lei Jun released a set of photos. The banner in the picture read "Fight for Xiaomi cars!", and the positioning was displayed in Xinjiang. On the same day, Lu Weibing, president of Xiaomi Group, Li Xiaoshuang, vice president of Xiaomi Motors, and Hu Zhengnan, investment partner of Shunwei Capital, all appeared in Xinjiang. According to Xinjiang Daily, some netizens reported that they encountered four closely disguised Xiaomi cars speeding on the Urumqi-Changji Expressway. It is speculated that Lei Jun led a group of senior executives to Xinjiang to participate in the road testing of Xiaomi cars.

In addition, Xiaomi Auto Technology Co., Ltd. recently registered the "

xiaomiev.com

" website domain name. All this shows that the day when Xiaomi cars will be officially unveiled is not far away. Mass production won’t start until next year. Is it too late?

According to Xiaomi’s previously announced plans, Xiaomi cars will be officially mass-produced in the first half of 2024.

Many people think this time is a bit late. At the Xiaomi Investor Day earlier this year, Lei Jun also responded. He believed that new car-making forces were 6 to 7 years ahead of Xiaomi. Two years ago, Xiaomi did many interviews and believed that cars are a century-old track. It is never too late to be optimistic about the automobile industry. "Our capabilities are in the operation and maintenance of electronics and user experience. Today's electric cars are all based on our capabilities, so I think it is just right for us to launch the car in 2024." He also proposed that Xiaomi Motors will strive to enter the market in 15-20 years. Top five in the world.

It is worth noting that in 2022, Lei Jun also announced Xiaomi Auto’s very aggressive goals on social media. He said, "I believe that when the electric vehicle industry matures, the top five global brands will occupy more than 80% of the market share. In other words, the only way for Xiaomi to succeed is to be among the top five and have annual shipments of more than 10 million vehicles, the competition will be cruel."

As Lei Jun said, the competition for new energy vehicles is cruel.

From a domestic perspective, BYD and Tesla are in the first camp, new forces such as Wei Xiaoli are strong, and many traditional car companies are also accelerating their transformation to new energy vehicles. Products in various price segments of high, medium and low are highly competitive and have entered the red ocean.

Xiaomi, which started out by relying on cost-effectiveness in mobile phones, will find it very difficult to replicate this strategy in new energy vehicles. In the past two years, driven by Tesla, the domestic new energy vehicle industry has experienced multiple rounds of price wars, and users have had multiple choices when it comes to cost-effective products.

Of course, Xiaomi also has its own unique advantages. First, a wide range of user groups can be converted into car users; second, a large number of Xiaomi Home offline stores can provide assistance to the sales of Xiaomi cars. After Xiaomi Home exceeded 10,000 stores at the end of 2021, Lu Weibing proposed a new retail goal of 30,000 stores within 2-3 years. He also revealed that Xiaomi Home will open more large stores in the future, also for the purpose of selling cars; the third is the huge ecology, which includes both the hardware ecology and the software ecology. For example, with the current intelligentization of new energy vehicle competition, Xiaomi will Accumulated in operating systems, software services, etc.

Lei Jun’s goals for Xiaomi Motors are indeed very ambitious.

Data show that global sales of pure electric plug-in hybrid models will increase significantly by 55% in 2022, exceeding the 10 million mark for the first time. BYD, the world's new energy vehicle champion, will only have cumulative sales of 1.86 million vehicles in 2022; looking at the entire global automobile market, only Toyota Group will achieve annual sales of more than 10 million vehicles in 2022.

Xiaomi Motors proposed by Lei Jun is among the top five in the global electric vehicle industry, with annual shipments of more than 10 million vehicles, which is full of challenges.

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