LG releases the latest OLED breakthrough: the second generation of tandem OLED is launched, with a brightness increase of 30%

News on August 23, according to Korean media BusinessKorea today, the IMID held in Busan 2023 (organized by the Korean Information Display Society, the largest academic conference in the local display field), Kim Byung-jiu, head of LG Display Automotive Business Group and executive vice president, delivered a keynote speech.

Jin Bingjiu pointed out in his speech that with the continuous development of the automobile industry, cars are gradually evolving into "mobile smart terminals", and in-car screens will play a vital role in this trend. He predicted that by 2030, the car screen market will continue to grow at an average annual growth rate of about 10%

It is understood that LG Display has adopted an innovative "series OLED component" structure in the field of automotive OLED. Superimposing two organic light-emitting layers greatly improves the durability and reliability of the screen. Compared with traditional single-layer OLEDs, this structure is not only brighter but also has a longer lifespan.

Jin Bingjiu announced that the second generation of tandem OLED has begun mass production. The brightness of the new generation of products is 30% higher than the previous generation, and the power consumption is reduced by 40%. At the same time, the third generation of tandem OLED is under development and is expected to increase brightness by another 20% and reduce power consumption by a further 20%. He said that LG's goal is to occupy 50% of the high-end car screen market and is expected to achieve this goal in 2026. According to data released by market research agency Omdia, in 2022, the automotive OLED screen market The share distribution shows that LG Display occupies 50% of the market share, followed by Samsung with 42.7% and BOE with 7.3%. Although the market is still dominated by South Korea's LG and Samsung, China's BOE is gradually emerging, showing that it is expected to gain a greater say in the market in the future.

It is worth noting that historical data shows that LG was the first to mass-produce automotive OLED screens in 2019. At that time, LG’s market share accounted for 91.3%, while Samsung only accounted for 8.7%. Through continuous innovation and development, LG has maintained its leading position in this field, but as competition intensifies, the market landscape may change.

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