Zhihu's Q2 revenue in 2023 was 1.04 billion yuan, a year-on-year increase of 24.9%, and subscriber membership increased by 65.3%

According to news from this site on August 23, the online Q&A community Zhihu today released its financial report for the second quarter of 2023 as of June 30.

The financial report shows that Zhihu’s total revenue in the second quarter was 1.0442 billion yuan, an increase of 24.9% from 836.0 million yuan in the same period of 2022. Net loss was 279.1 million yuan, narrowed by 42.7% compared with the net loss of 487.0 million yuan in the same period of 2022. On a non-GAAP basis, the adjusted net loss was 222.3 million yuan, a 49.9% narrowing compared with the net loss of 443.8 million yuan in the same period in 2022.

Zhihu’s average monthly active users in the second quarter of 2023 reached 109.4 million, compared with 105.9 million in the same period in 2022. Average monthly subscription members in the second quarter of 2023 reached 14 million, an increase of 65.3% from the same period in 2022.

This site summarizes Zhihu’s Q2 business revenue as follows:

• Marketing service revenue was RMB 412.7 million, compared with RMB 478.1 million in the same period in 2022. The decrease was primarily due to continued improvements in service offerings with a strategic focus on improving margins.

• Paid membership revenue was RMB 449.1 million, an increase of 65.6% from RMB 271.2 million in the same period in 2022. This growth was mainly due to content optimization and user experience improvement, which led to the continued growth in the number of subscribed members.

• Vocational training revenue was RMB 144.5 million, an increase of 213.3% from RMB 46.1 million in the second quarter of 2022. The substantial growth was mainly due to the official launch of more abundant online courses and revenue contributions from businesses acquired during the period.

• Other income was RMB 37.9 million, compared with RMB 40.7 million in the same period in 2022.

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